Strategic Management Task 1

This presentation provides an introduction to Tesco, critical evaluation of organization's headline data, definition of organization's industry, competitive position of Tesco, SWOT analysis, and current strategic position.

Strategic
Management
Task 1

Table of content
Introduction
Introduction to the organization
Critical evaluation of organization's headline data
Definition of organization's industry
Competitive position of Tesco
SWOT analysis
Curent strategic position
Conclusion
References

Introduction
Strategic plan can be defined as a document which is generated
by organizations for the purpose of attaining long term
business goals. While planning to reach the targets it is
essential for management to make sure that effective strategies
are formulated by them. Present presentation is based upon
Tesco. Different topics which are covered in it are introduction
of organisation, key headlines, definition of industry, macro
environment forces along with SWOT analysis.

Introduction to the organization
Tesco is one of the largest retail
organizations in UK which was
founded in year 1919 by Jack
Cohen. Its headquarter is in
Welwys Garden City, England,
United Kingdom. It has almost
6800 shops around the world
where it is executing its
operations.

Critical evaluation of
organization's headline data
Trends in financial performance: The following chart is
reflecting the trends in financial performance of Tesco:

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Share price: Trends in share price of Tesco could be
determined with the help of following chart:

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Market share: In order to
analyse the market share of
Tesco following chart
could be analysed:

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Profitability: In order to analyze trends in profitability
following chart could be analyzed:

Definition of organization's industry
and critical macro environment
forces
Tesco is operating business in Retail
industry which is one of the major
contributors of GDP of United
Kingdom. Total amount of this sector
in the gross domestic product is more
than 390 billion pounds.

Competitive position of Tesco
Tesco's competitive position in retail industry is very good. It
has captured the largest market share of UK which is beneficial
for it to attain growth. Main reason for its competitiveness is
quality of all the products and services that are delivered to the
customers.

SWOT analysis
Strengths Weaknesses
It is one of the biggest
retailer supermarket of UK
and covers large market
share.
There are various financial
errors in the accounts of it
which creates problems for
stakeholders and the
enterprise.
Opportunities Threats
Jack which is a discount
store is expanding
massively which is a great
opportunity for the
company to strengthen
market share.
Level of competition in retail
is very high and Tesco may
also get affected because of
its competitors which are
Sainsbury, Waitrose, etc.

Current strategic position
The position of Tesco in the market is very good which is
beneficial for it to retain the market share which is captured by
it. In order to improve the existing performance the
management may pay attention towards the opportunities that
are available in the market. For example, Jack's Stores could
be opened in different countries to increase market share.

Conclusion
This presentation concludes that while formulating strategic
plans business entities should take different factors in to
consideration. These are micro, macro, competitive position,
major competitors etc.

References
Fatricia, R. S., 2017. STRATEGIC ANALYSIS OF TESCO
SUPERMARKET. Jurnal Manajemen Terapan dan
Keuangan. 6(02). pp.69-86.
Sparks, L., 2019. Tesco: how supply chain strategy supports
retail success. The Business & Management Collection.

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