Strategic Management: Marks & Spencer

Strategic Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Assess the value of clear Purpose, Vision, Mission and objectives in selling the strategic
direction of Marks & Spencer......................................................................................................1
2. Assess the competitive advantage of Marks & Spencer, using VRIO analysis.......................2
3. Using PESTEL analysis of Marks & Spencer.........................................................................4
4. Porter’s Five Forces analysis of Marks & Spencer.................................................................6
5. A review of Marks & Spencer’s strategy................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic control is the management of a company's assets to efficaciously achieve its desires
and targets. It’s a motion plan to make certain performance targets are met, and the business
keeps developing. Strategic management provides overall route by way of developing plans and
regulations designed to obtain objectives after which allocating resources to put in force the
plans. Strategic management is the manipulate of an agency’s assets to collect its dreams and
targets. Strategic manipulate includes setting targets, reading the competitive surroundings,
studying the inner organisation, evaluating strategies, and ensuring that control rolls out the
strategies in the course of the business enterprise (Bhattacharyya, 2019). For the of entirety of
this evaluation, Marks and Spencer Group Plc is taken in consideration. This is a primary British
multinational retailer with headquarters in London, England, which specialises in selling apparel,
home products and food merchandise, often of its personal label. This employer became included
in 1884 and is founded in London, England, UK. Marks & Spencer is a store within the UK, with
over 1380 stores around the globe. The subjects which can be going to be defined on this record
are cause, vision, venture and objectives in setting strategic course of employer. Moreover, it
discuss approximately the competitive advantage of Marks & Spencer by the use of VRIO
formwork, PESTEL evaluation to examine the effect of external environmental elements and
porters five forces evaluation to analyse aggressive environment. In the final, the file will
remember an overview of techniques of respective challenge.
MAIN BODY
1. Assess the value of clear Purpose, Vision, Mission and objectives in selling the strategic
direction of Marks & Spencer
The Marks & Spencer logo is constructed on centre values of awesome, value, company,
innovation and believe. Overall, the emblem's 'assignment' is to make inspirational nice to be had
to anyone, thru the intensity and kind of its products. The intention of Marks & Spencer is to
help well-being through their merchandise and now not just food, however also clothing, home
and beauty (Beiker and Burgelman, 2020). The motive of company is to offer the healthiest food
merchandise, with a intention of fifty% in their food income to come from healthier
merchandise, supported by rewards for customers for buying them. The key goal to construct a
1