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MA616 - Strategic Management

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Added on  2019-10-31

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In the report, a case study is given of Starbucks Corporation that highlights its strategic plan and current practices used company. Through the case study, the current issues faced by the business are identified and analysed. Further, it includes an analysis of the current strategic approach adopted by the business. The current strategies of the company are analysed and the goals and objectives of the business are also determined. Through the analysis, a strategic plan is developed for the company for supporting its futuristic and achievable strategies. In the analysis the types of strategies available to the organisation are determined and through the strategies, the most appropriate strategy is selected for the business. It also includes an action plan for implementation of strategy and recommendations are provided for the company's future success.

MA616 - Strategic Management

   Added on 2019-10-31

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Running head: Strategic management Strategic management
MA616 - Strategic Management_1
Strategic management Executive summary The report presents a brief overview of the strategic management of the star bucks company. Itexplains the major issues which exist in this company. The company does not maintain thereciprocal relationship with its customers. It is one of the biggest issues in the organization.Another side, the company does not maintain discipline at the workplace. Therefore, it is unableto focus on the core values and competencies of the company. The company needs to focus onthe management and operation activities of the organization. The Starbucks is using inadequatemarketing strategies to gain the various opportunities in the market. It tells that how the companyis using the corporate level strategies, business level and strong leadership in the organization. Itshows that how the company is achieving the goals and objectives of the organization with usingvarious strategies. It explains the future plan of the company in order to meet long-term goalsand objectives. The company is using BCG matrix, SWOT analysis, and porter five forcesmodel. The Starbucks coffee comes in different varieties, tastes, and flavor. It is one the biggestcompanies in the coffee industry. It is operating its business in more than 35 countries across theworld.2
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Strategic management Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Major issues in star bucks corporation.........................................................................................................4Corporate level strategy between periods of 2008-2014 area......................................................................5Merger and acquisition strategies...............................................................................................................6Business level strategies between periods of 2008-2024............................................................................6Strong leadership in Star bucks corporation................................................................................................6Fit between Starbucks strategy and its goals and objectives........................................................................7Strategic Options three years and beyond from 2014 plus.........................................................................8Recommendation.........................................................................................................................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................103
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Strategic management Introduction The report presents a brief overview of the strategic management. It explains the key issues and obstacles of Starbucks Corporation. It explains that how the company is making effective strategies to gain the competitive advantage in the market. The strategic approaches play a significant role in the company. It describes the relationship between company strategy and its goals and expectations. Starbucks is an American coffee industry which offers coffee to its customers. It explains the position and image of the company over the next 5 years. Major issues in star bucks corporation The Star buck is an American coffee company which was founded in 1971 in Seattle Washington. It is the coffee industry and it serves hot coffee, whole bean coffee, and cold coffee in 23,768 locations across the world. But now a day’s the company is facing various key challenges. They are discussed below (Bateman & Snell, 2013). The company does not maintain the good relationship and communication with baristas and customers. Thus, the customers do not want to go at stores and they do not feel comfortable at the shops. It losses the coffee aroma and warm feeling in the stores. The competition exists among McDonalds, caribou coffee and Dunkin Donuts so it faces many difficulties. Thus, the competition is increasing day by day. The management and operation of the company are very poor. Discipline and mismanagement are other key issues exist in the organization (Holsapple, 2013). The corporation does not maintain the control over the stores. It losses the core values day by day. It does not appoint the trained person to serve coffee and drinks. The company appoints only inexperienced baristas. Therefore, it faces many difficulties due to inexperienced employees.The company does not focus on the core values and competencies. Thus, the organizationlosses it cores values and significance. 4
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