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Strategic Management Aspects for Marks and Spencer : Report

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Added on  2020-06-04

Strategic Management Aspects for Marks and Spencer : Report

   Added on 2020-06-04

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STRATEGIC MANAGEMENT
Strategic Management Aspects for Marks and Spencer : Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Marks and Spencer......................................................................................................................1Products of the organisation........................................................................................................1SWOT analysis of the Marks and Spencer.................................................................................4Pestle analysis of Marks and Spenser.........................................................................................6Resources, capability and competencies.....................................................................................8Strategies issues faced by the organisation...............................................................................11Recommendation with the Strategies options...........................................................................12CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................14
Strategic Management Aspects for Marks and Spencer : Report_2
ILLUSTRATION INDEXIllustration 1: Marks and Spencer resources....................................................................................9Illustration 2: Capabilities of Marks and Spencer..........................................................................10
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INTRODUCTIONStrategic management is essential for going towards set objectives properly to achieveorganisation's effectiveness and improving its quality services. It is helpful for management ofall business activities and setting plan for increasing efficiency of business operations. Thepresent report is based on understanding strategic management aspects for Marks and Spencer toimprove its product services at higher level. It is retail sector organisation of UK which providesgroceries and food items to a million customers worldwide. In this regard, appropriateknowledge related to organisation and its services are to be described. However, analysis ofentity can be identified using SWOT and PESTLE by which different strategies can be maderegarding further business operations. Along with this, issues faced by entity are to be introducedthat occur during business operations as well recommendations to reducing them through thisassignment effectively. Thus, students are able to understand several aspects of strategicmanagement for Marks and Spencer to improve its product services and competitiveness throughthis report.Marks and SpencerThe organisation is the multinational retailer which is located in the City of Westminster,London. They are listed in the London Stock exchange and constituted of the FTSE 100 indexes.The firm is specialised in merchandising the clothing, luxury food and home products (Hill,Jones and Schilling, 2014). It is the organisation which is introduced by the Thomas Spencer andMichel Marks in 1884, by 2008, they had start selling Kellogg's Corn Flakes as well. It iscurrently having 959 stores in the UK in which 615 outlets are of food products. In the year1998, they become the first British retailer who make a pre-tax profit of around £1 billion. Theyhave 52 stores in India, 48 in Turkey, 37 in Russia, 27 in Greece, 17 in Ireland, 14 in France, 11in Poland, 6 in Hungary and Finland and 5 in Spain. In the recent years the sales of the clothinghave been decreased whereas the sales of the food items have been increased. The company hasgreat policy of selling only British made goods which has made their brand reputation in the 20thcentury. They have made long term relationship with the British manufactures and sold theircloths brand under St Michael.Products of the organisationBrandLineGenderProducts1
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