Strategic Management: Innovation, CSR, Ethics, and Governance

Strategic Management

Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Company profile..........................................................................................................................2
Discussion about Innovation, CSR, ethics and governance........................................................3
Innovation and strategic innovation.............................................................................................4
Governance and ethics.................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Strategic management can be defined as process related to planning, monitoring and
analysing and arrangement of all necessary activities in order to meet out goal and set target of
organisation. This process assists an organisation in gaining competitive advantage.
Implementing better strategies also assist firm in taking better decision which is really necessary
for their growth. Present report will lay emphasis on Marks and Spencer’s. It is major British
multinational retailers who are headquartered in London, United Kingdom. Report will lay
emphasis on Industry(s) structure, Market Position, Country markets and size, A brief
background of the company. It will also provide details on company’s CSR, ethics, innovation
and governance strategy.
MAIN BODY
Company profile
Industry(s) structure and Market Position: This can be understood by making use of Porters
five framework. This model assists in knowing about company’s position in market. Marks and
Spencer’s will be able to know about their threats and various opportunities which can be
grabbed by them in future. It includes the following:
 Threat of substitute: This can be considered as high in global market as there are so
many other products of same quality and affordable range are available in international
areas. On the other hand, threat of substitute in home country is low as there is no other
competition related to home appliances and food products. Further for international
market, M&S needs to be involved in implementing better innovative products (Durand,
Grant and Madsen, 2017).
 Threat of new entrants: It is low as large amount of investment is required to set up a
company which has better brand name and value than M&S. This is because all major
retailers in international market too has established a strong brand name, so these
companies can be involved in enjoying their customer loyalty.
 Bargaining power of buyers: This is high as consumers are provided with so many
options with other products and services like in India and China, so there they can dictate
their taste and services. For this Marks and Spencer’s can lower down their prices of
food.
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