Critical Analysis of Deliberate and Emergent Strategies of Aldi

This report critically analyzes the balance between deliberate and emergent strategies adopted by Aldi in the past and their effectiveness for the future. It also examines the impact of macro-environmental factors on the organization and their response. The report further assesses Aldi's strategic capability using Porter's value chain model and VRIO framework, and analyzes the effectiveness of previous strategies using Porter's generic strategy framework and Ansoff matrix.