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Report on Marketing Strategies of Netflix

   

Added on  2020-05-16

16 Pages4112 Words155 Views
Running head: STRATEGIC MANAGEMENT Strategic ManagementName of the StudentName of the UniversityAuthor note

1STRATEGIC MANAGEMENT Executive Summary The report helps in analyzing the different strategies that has been used by Netflix in order to bemore competitive in the market. The advancement in technology and innovative strategies willhelp in solving the different issues in the market. The role of the pricing strategies adopted byNetflix has been discussed in such a manner that will help in becoming dominating in themarket. The main aim and purpose of the report is to identify the different weaknesses of Netflix as theyhave introduced Qwikster in the market. The different issues relating to the different issues in themarket relating to the adoptability of different services that has been discussed along with futureof Netflix in the competitive market. The structure of the report includes the different pricing strategies and adoption in theadvancement in technology by Netflix. The different issues faced by Netflix have beenaddressed, as this will help them in solving such queries in an effective manner.

2STRATEGIC MANAGEMENT Table of Contents1. Introduction..................................................................................................................................32. Institutional Background.............................................................................................................32.1 Brief History of Blockbuster.................................................................................................32.2 Brief History of Netflix.........................................................................................................43. Rise of Netflix..............................................................................................................................43.1 Changing technology.............................................................................................................43.2 Retail outlets versus operating online....................................................................................63.3 Pricing strategies....................................................................................................................63.4 Netflix’s innovations.............................................................................................................74. Assumption whether Netflix will be dominating the online video streaming market.................84.1 Netflix stumbles: The demise of Qwikster............................................................................84.2 Netflix Rebuilds.....................................................................................................................94.3 The future of Netflix............................................................................................................115. Conclusion.................................................................................................................................12

3STRATEGIC MANAGEMENT 1. Introduction The report helps in analysis of the different technological advancements along withpricing strategies that has been adopted by Netflix in order to compete with Blockbuster in theentire competitive market. The different strategies of pricing will be discussed in the nextsections along with innovative strategies adopted by Netflix. The innovations of Netflix will beconsidered in order to remain the dominant provider of online streaming of video. The main aim and purpose of the report is to discuss the different technologicaladvancements along with innovative strategies used by Netflix. The future of Netflix will bediscussed in the next chapters and the rise of the Netflix in comparison to Blockbuster. The conclusion is based on brief history of Blockbuster and Netflix along with analysis ofthe different innovative strategies that helped Netflix in beating Blockbuster. The differentpricing strategies will be discussed in an effective manner in order to understand the dominanceof Netflix in the entire economy. 2. Institutional Background 2.1 Brief History of Blockbuster Blockbuster LLC is known as Blockbuster video was American based supplier of videogames rental service, streaming along with video on demand. The Blockbuster becameinternationally known throughout the year 1990s and in the peak of 2004, the respectivecompany employed more than 84,300 employees worldwide. The first Blockbuster store openedin the year 1985 in the month of October 19, in Dallas, Texas. The respective companyBlockbuster often custom tailors the inventory of store that is based on local demographics, it

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