Deutsche Bank Strategy: Leadership and Opportunity Analysis

This report provides an analysis of Deutsche Bank's strategic management approach. The strategy is based on leadership, with responsibilities effectively distributed throughout the organization, and an opportunity criterion, which focuses on identifying development opportunities. The bank aims to reduce costs through workforce reduction and branch closures, improve client satisfaction, and enhance technological systems. The strategic decisions are based on transparency of information and employee skill development. The report also highlights the strategic goals of Deutsche Bank which includes becoming simpler and more efficient, satisfying client needs, reducing risk, and increasing capitalization. The bank's risk management strategy involves working with stakeholders to minimize risk. The report concludes with recommendations for employees and investment banks, emphasizing the need for productivity and strategic restructuring, including potential branch closures.

STRATEGIC MANAGEMENT 1
Strategic management
Student's name:
Code +course name
Professor's name
University name
City, state
Date

STRATEGIC MANAGEMENT 2
Table of contents
Table of contents..................................................................................................................2
Abstract................................................................................................................................3
Introduction..........................................................................................................................3
Deutsche Bank Strategy.......................................................................................................3
Conclusion...........................................................................................................................5
Recommendations................................................................................................................5
Reference List......................................................................................................................6

STRATEGIC MANAGEMENT 3
Abstract
In this paper, we are going to carry out an analysis of the strategy being used by Deutsche
Bank. The plan set by the bank is based on leadership. This is shown by the way
responsibilities seem to be distributed in the organization. On the other hand, the strategic
decision is based on opportunity criterion. The bank has set goals and the different ways
in which to achieve them. The major strategy of the bank is to reduce cost by laying off
some workers and closing down some bank branches which are not profitable to the
bank. The fact that the bank is one of the cheapest banks in Europe, it demonstrates the
various issues in which the bank is facing. Thus it was necessary for it to come up with a
new strategy to help solve the problems.
Introduction
Deutsche Bank is a leading European bank based in Germany. The bank has come
up with strategies with the aim of making the bank stronger and safer. These strategies
are also meant to help the bank take advantage of global opportunities
Deutsche Bank Strategy
A strategy can be described as an approach or actions meant to achieve specific
objectives and goals by focusing on various key areas. The strategic decision of Deutsche
Bank is based on leadership (Haslam& Shenoy, 2018 p.32). Leaders in this organization
seem to have distributed responsibilities effectively. John Cryan who is the chief
executive officer of the Deutsche bank noted that since the day he joined the management
board he works closely with his fellow workers to come up with plans of how he can
stabilize the bank and change its performance on a long-term basis (Wang, 2010 P.45).
The strategic decisions also seem to be based on honesty and openness on information.

STRATEGIC MANAGEMENT 4
When employees have information about a company it helps them, understand what is
happening around them while it also boosts their confidence (Wang, 2010
p.108). .Transparency of information helps employees and leaders to hold meaningful;
conversations on how they can improve the everyday practices of an organization
(Lample, 2010 p.18). For example, in the strategy laid down by Deutsche Bank, we
observe transparency of information whereby a press conference was held, and those who
missed the press conference were advised to check the information on the website of the
organizations. Deutsche Bank has also come up with opportunities for improving their
workers' skills. This observed when they came up with the investors meeting meant to
enhance the performance of their employees.
On the other hand, Deutsche bank strategic decisions are based on strategic
opportunity criterion. This is criteria involves identifying development opportunities
which can be used to sustain and improve the local performance of a company (Lample,
2010 p.23). It is usually a collaborative approach between business and economic
development. It is thought to be made up of three aspects which are generating ideas,
driving opportunities and recognizing opportunities. According to the chief executive
officer of Deutsche Bank, They have come up with four strategic goals which are to
become simpler and focus more on efficiency, satisfying the clients' needs effectively, to
become less risky and also to become capitalized (Sela Rainey, 2013 p.76).They have
also come up with different strategies of achieving that by closing down the less
performing and risky branches. They also aim at reducing their workforce, and clients.
Moreover, they aim at improving their technological systems. They have also paid
attention to their financial position by aiming at reducing their cost (Haslam& Shenoy,

STRATEGIC MANAGEMENT 5
2018 p.66). This can be termed as opportunity criterion because it aims at improving the
bank performance (Sela Rainey, 2013 p.125). The bank has also come up with a risk
management strategy which involves working closely with the stakeholders in
minimizing risk to maximize the opportunity. To manage this risk, the bank plans to close
down branches in risky areas
and take.
Conclusion
In conclusion, Deutsche Bank is one of the cheapest banks in Europe. This is a
reflection of the various issues the bank is facing .thus it was necessary for the bank to
come up with a strategy and a new business model
Recommendations
Employees need to avoid being laid off by ensuring that they are productive enough to
the investment banks
Many of investments banks need to either separate or shrink. It is not possible to offer all
things to all the people. Some bank branches in less productive areas need to be closed
down.

STRATEGIC MANAGEMENT 6
Reference List
Haslam, S., & Shenoy, B. (2018). Strategic decision making a discovery-led approach to
critical choices in turbulent times. London; New York New Dehli Kogan
Lample, A. (2010). Case study: Deutsche Bank AG Group. München, GRIN Verlag
GmbH. Available From: http://nbn-resolving.de/urn:nbn:de:101:1-20100813761.
(Accessedd 16th November 2018)
Sela Rainey, D. L. (2013). Visionary strategic leadership: sustaining success through
strategic direction, corporate management, and high-level programs. [Oslo], Cappelen
akademisk.. Available from: http://public.eblib.com/choice/publicfullrecord.aspx?
p=3315915 (Accessed 16th November 2018)
Wang, C. (2010). Managerial decision making and leadership: the essential pocket
strategy book. San Francisco, Jossey-Bass. Available from:
http://www.dawsonera.com/depp/reader/protected/external/AbstractView/
S9780470826133. (Accessed 16th November 2018)