STRATEGIC MANAGEMENT.

Running head: STRATEGIC MANAGEMENT
Strategic Management
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STRATEGIC MANAGEMENTExecutive summary
The agri-business industry and the agricultural sector of Australia is one of the strongest pillars
of the Australian economy. Over the last five years, the industry has grown significantly,
contributing around 10% of the total GDP. This report discusses the international expansion
opportunities for one of the largest agri-business companies of Australia, GrainCorp. It is found
that the company is already exporting grains, malt and edible oils in more than 30 countries and
with its expansion potential, the company can have a successful market share in the international
market. By applying international business strategy with low responsiveness and low global
integration, GrainCorp can exploit the opportunities in the international market. For mode of
entry into the new foreign markets, GrainCorp should adopt the joint venture strategy with a
company with similar business in the domestic market. The report also recommends that the
organization should collaborate with local producers and traders for achieving the goals and
objectives in both domestic and international market.