Strategic Management

In this report, the Pro-Go Pty Ltd introduces the changes within the organization and the general manager introduces these changes. The Changes in such as business strategies, policies and the procedures etc. has been made due to the limited future of stand-alone camera.

Running Head: Strategic Management
Strategic Management
[Type the document subtitle]
Laptop04011
[Pick the date]

Executive Summary
In this report, the Pro-Go Pty Ltd introduces the changes within the organization and the general
manager introduces these changes. The Changes in such as business strategies, policies and the
procedures etc. has been made due to the limited future of stand-alone camera. This report also
discusses about the three options that exists in adjacent market but with different products and
technologies. The various implications related to the stand-alone camera business are discussed
and it is recognized that several challenge were there.

Contents
Task 1...............................................................................................................................................3
Introduction..................................................................................................................................3
Aim..............................................................................................................................................3
Discussion....................................................................................................................................3
General Manager.....................................................................................................................3
Discussion 1.............................................................................................................................3
Discussion 2.............................................................................................................................4
Discussion 3.............................................................................................................................4
References........................................................................................................................................5
Appendices......................................................................................................................................6

Task 1
Introduction
The purpose of this paper is to enlighten the stakeholder about the impact of proposed strategy in
the business environment. The paper highlights the strategy that should be opted by the company
along with different options present for them. More details about the paper are discussed below:
Aim
The aim of the paper is to present various viable options for the company to implement along
with its implication as well (Ansoff, et. al., 2018).
Discussion
General Manager
The roles and responsibility of general manager in Pro-Go Pty Ltd is:
 Allocating budget resources
 Formulations of policies
 Coordinating operations of business
 Monitoring and motivating employees
 Ensuring good services for customers
 Improving the processes of administration
 Engaging with vendors
 Hiring and training staffs
 Managing the operational costs (Noe, Et al, 2017).
Discussion 1
 Setting market growth strategy: this divides the customers and sales offerings into
quadrants. Quadrant first represents Pro-Go Pty limited core business and core customers
and can be the simplest quadrant for growing business with different product or
technology.

 Growing business with existing customers: it is the easy way to grow business or expand
sales by satisfying existing customers so the initial prerequisite to business growth is to
do a good job for their customers.
 Growing business with new customers: they identifies the companies which plan to
contract for work that is similar to the work they have performed previously. They gain
more understanding about the mission, programs and the people within the selected
companies as they are planning to sell into those companies. The best way to expand
successfully is to buy another company which is already in the market (Frynas, &
Mellahi, 2015).
Discussion 2
The option first is preferred to nominate and they believe it to be so because it is easy to sell to
their current customers but offer different product or technologies. It is preferred as they already
have a trusted relationship with those customers. They have a track record with the past
performance reference and it is also the easiest way that they are selling new products or services
to existing customers. When the battle cry for business expansion is follow the money, they will
open up with this option (Hitt, Ireland, & Hoskisson, 2016).
Discussion 3
Implications:
 The company focuses on existing customers with new products and technology that
bound the company to be limited to only existing customers as new customers shall not
be considered for new products or technologies.
 The future of product or technology of Pro-Go Pty Ltd. May be limited so they need to
request the meeting of the executive team regarding development of strategies for the
change in product or technologies which differs them from the competitors (Trigeorgis,
2017).
 They must focus on new customers as they have to perform the similar work they had
performed previously because it will be new for the new customers in comparison to the
existing customers that require changes or variation in the product or technologies.

References
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting
strategic management. London: Springer.
Frynas, J. G., & Mellahi, K. (2015). Global strategic management. USA: Oxford University
Press.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Concepts and
cases: Competitiveness and globalization. UK: Cengage Learning.
Trigeorgis, L., & Reuer, J. J. (2017). Real options theory in strategic management. Strategic
Management Journal, 38(1), 42-63.

Appendices
Team Work Log
Team 1
Topic Strategic management of Pro-Go Pty Ltd
Meeting dates and time
Date Time Tasks related
meeting
01/07/2019 2:09 pm For
understanding
the
background
of the project
and
requirement
of the project.
03/07/2019 4:10 pm For beginning
of the project
04/07/2019 10:30 am For
monitoring
and
discussion of
the project
made.
07/07/2019 8:00 am For final
review of the
project
completed
before

making
submission
Meeting minutes/notes Note taker Name of student
Description of allocation of task to team
members
Topic
1. Executive summary
Introduction
2. Roles and responsibilities of
managers
3. Discussions
 Determination of three
options that exists in
adjacent markets but
with different products or
technologies
 Nomination of preferred
option and statement of
why we believe it to be
so
 Discussion on
implications related to
the part of the business
 Challenges represents
4. Discussion for short term and
long term issues
5. Conclusion
Owner
Copies written discussion regarding the
project
Written copies discussion in meetings and soft copy
of project by emails to group members