This report discusses the deliberate and emergent approaches to strategy formulation adopted by Aldi in the past. It explores the macro environmental and industry issues faced by Aldi and its responses. The report also applies strategic models such as Porter's value chain framework, Porter's Generic Strategies, and Ansoff Matrix to analyze Aldi's strategic capabilities. It highlights the success and balance achieved by Aldi through its strategic management. The subject is Strategic Management, and the document type is a report.