Strategic Management of the Starbucks - Report

Added on - 28 May 2020

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StrategicManagement
Strategic management1Executive summaryStrategic management plays a vital role in the company because these strategies help thecompany to achieve the goals and objectives of the company. The report is based on the strategicmanagement of the Starbucks who is operating the business across the world. The company isable to achieve the growth due to the formation and implementation of a strategy.
Strategic management2ContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................4Macro environment analysis............................................................................................................5Political factors............................................................................................................................5Economic factors.........................................................................................................................5Socio-cultural factors...................................................................................................................5Technological factors...................................................................................................................6Environmental factors..................................................................................................................6Legal factors................................................................................................................................6Competitive analysis........................................................................................................................7Internal analysis...............................................................................................................................8VRIO analysis..............................................................................................................................8Starbucks VRIO analysis.............................................................................................................8SWOT analysis................................................................................................................................9Strengths....................................................................................................................................10Weaknesses................................................................................................................................10Opportunities.............................................................................................................................11Threats.......................................................................................................................................11Recommendation...........................................................................................................................12
Strategic management3Conclusion.....................................................................................................................................13References......................................................................................................................................14
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