Goldman Sachs: Business Strategy and Competitive Analysis

BUSINESS STRATEGY

Table of Contents
ESSAY.............................................................................................................................................3
REFERENCES................................................................................................................................8

ESSAY
The Goldman Sachs Group is an investment bank and financial services American
multinational which is headquartered in New York. There are a number of services provided by
company which include asset management, investment management, prime brokerage, securities
underwriting and a number of other financial services (Sachs, 2018). The company was founded
in 1869. In may 2020 the company was also ranked on 62nd position in Fortune 500 list of largest
corporations in United States by its revenue.
The company falls under financial services sector providing different financial services
to people as well as other corporations (Keenan, 2016). They include a number of different firms
such as banks, investment houses, financial companies, real estate brokers, insurance companies,
lenders etc. It is an important industry which is leading in terms of market capitalization and
earnings. Goldman Sachs is one of the successful company in financial service sector. The
company receives millions of applications for mid level jobs every year out of which only 5000
candidates are selected. The company also recently generated profits worth $2.42 billion which
was its biggest earning in nearly a decade. Goldman has successfully set up itself as a bank that
is one of the largest lenders in U.S.
The parent company is called as The Goldman Sachs group, Inc. it mainly deals in
investment services and falls under banking and financial services. The tag line of company is
that client's interest always comes first. The unique selling price of company is that it is a full-
service global investment banking as well as securities firm. the positioning of company is done
very wisely which helps in providing company with a number of benefits and attracting its
customers. They segment market and the segmentation is done on the basis of needs of their
consumers. They majorly focus on the individuals who are looking for financial advice or help.
Their major target are various large enterprises as well as rich individual investors. Along with
these they have successfully set up themselves as an institution that is giving its major priority to
customers. In this way they are positioning their company in market in order to attract the
targeted customers.
Along with time Goldman Sachs have successfully set up as a strong brand that have a
number of strengths including a strong brand name and really good financial position. The
company have set up their institutions in a number of countries and successfully running in those
countries. Advanced technology, research & development and its global presence is also setting