Atlassian Corporation plc Australian Company of Software Serve more than 135,000 consumers Revenue earned $874.0 million in 2018 Known for the application of track issue, collaborating team and other products like Jira and Confluence (Anon., 2018).
Analysis of Macro Environment Political factor Brexit Elections Economic factor Increase interest rate 6.35% in 2015 Unemployment Social factor Inequalities Population (Beck et al., 2017)
Continue.. Technological factor Cloud computing X-as-a-model of service business Environmental factor Use hundred percent renewable energy “Green” Environment Legal factor law of cyber security No exemption(ANDERSON et al., 2019)
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Analysis of Industry Life cycle stage Growth stage Porter’s fiveforces analysis Somewhat attractive (Gruning et al., 2019)
Analysis of Company Resources and capabilities Extremely hard to duplicate Core competencies Better- Quality software Competitive advantage Unique Value VIRO framework Valuable- Extreme valuable Rare- Non-availability of products (BRAD et al., 2016) Imitable- Unique features Organization- Appropriate usage of resources
Continue.. Analysis of Competitor Slack Jive Software CA technologies Strategic Analysis Strategy of Cost leadership (Hosmani et al., 2019) Strategy of Differentiation New Strategy Strategy of low cost Distinctive to niche market strategy
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Recommendations & Conclusion Recommendations Forecasting Expansion Matrix of product-marketplace Strategy of Video content Conclusion Growth stage of Industry High competition Influencing Macro-environment factors Arguments Weak Marketing- Strategy of video content marketing High Competition- Matrix of Goods- market development
References Anon.,2018.AtlassianAnnulareport.[Online]Availableat: https://s2.q4cdn.com/141359120/files/doc_financials/2018/TEAM-FY2018_An nual_Report.pdf [Accessed 28 July 2019]. Beck, A. et al., 2017. A Multilevel Analysis of Individual, Health System, and Neighborhood Factors Associated with Depression within a Large Metropolitan Area.Journal of Urban Health, 94(6). ANDERSON, S., FULLER, M. & BARTLETT, A., 2019. SYSTEMS AND METHODS FOR ACCESSINGCLOUD RESOURCES FROM A LOCAL DEVELOPMENT ENVIRONMENT.U.S. Patent Application 15/694,593 Gruning, B.A., Lampa, S., Vaudel, M. & Blankenberg, D., 2019. Software engineering for scientific big data analysis.GigaScience, 8(5). BRAD, M.C., BIRLOI, F.C., BRATULESCU, A. & BLAGA, I.B., 2016. A Comparative Study of Agile Project Management Software Tools.Economy Informatics, 16(1). Hosmani, P.S. et al., 2019. A quick guide for student-driven community genome