Corporate Level Strategies of Coles Supermarket

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
This report evaluates the corporate level strategies used by the organization Coles
Supermarket for the process of their business operations in Australia. The report begins by
offering an overview of the organization Coles and the services or products offered by them
to the customers. The report next discusses the expansion corporate level strategy followed
by Coles, more precisely, the integration, concentration, co-operation and diversification
strategies followed by the organization and also the manner in which they are being used by
the organization. The report also highlights the suitability of these strategies and also
identifies the strategies which have been implemented by the organization. Finally, the report
concludes by recommending the stability and digital marketing strategies that the
organization can utilize to attain a higher level of growth.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Overview of Coles Supermarket................................................................................................3
Overview of Corporate level strategies followed by Coles Supermarket..................................3
Suitability of the organization's current corporate level strategies............................................5
Discussion of the corporate level strategies that the organization has implemented.................5
Recommendation........................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7