Strategic Management of Australia Post

Strategic management

Strategic management
Table of Contents
Introduction......................................................................................................................................2
Background of the company............................................................................................................2
Industry analysis..............................................................................................................................2
Porter five forces Model..............................................................................................................2
Competitor analysis.........................................................................................................................4
Macro Environmental Factors.........................................................................................................4
Corporate business strategy.............................................................................................................6
Company business strategy: Ansoff matrix.....................................................................................7
Strategic leadership evident.............................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Strategic management
Introduction
In this report, the emphasis is given on the concept of strategic management related with the
Australia post. In the report, the competitor analysis will be elaborated and it will discuss about
the different competitors such as TNT, FedEx and DHL. Also, the discussion will be on the
different aspects concerned with macro environment such as political factors, economic factors,
socio cultural factors, technological factors, legal factors and also the environmental factors. The
paper will also elaborate the different corporate strategies in context to the Australia post which
will discuss the business strategy by considering the Ansoff Matrix. The strategic leadership of
the Australia post will be taken into consideration.
Background of the company
Australia Post is an organization that provides the services related to postal in the market of
Australia and also out of country. The company conducts the activities at the name of the
Australian postal corporation. It is examined that company was established on 25 April in 1809
and headquarter of the company is in Melbourne, Australia. The overall operations of the
company are controlled and managed by the government of Australia. It is ranked on the 23rd
position and it is among the 100 financial brands in the Australian market. There are different
services such as mails and parcels, money and insurance and the solutions of the business that
are operated by the company. It is seen that Australia post has 4400 post offices and 11.4 Million
delivery centers and the operations are managed in the different located in the market of
Australia (Australia Post, 2017).
Industry analysis
Porter five forces Model
 Bargaining power of the buyers
It is examined that there are many companies in the sector of courier that are located in
Australian market. There is high level of competition in relation to the postal services. The
Australian post has various customers who have diverse bargaining power in relation to market
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