Impact of Strategies on Decision Making: A Case Study of Bang & Olufsen

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................3
1) Evaluate how various strategy that has been adopted by Bang & Olufsen impacts the
decision making of the company............................................................................................3
2) Analyse the internal and external factors that influences Bang & Olufsen and the ways with
which company respond to such factors.................................................................................6
CONCLUSION................................................................................................................................7
REFERNCES...................................................................................................................................8

INTRODUCTION
Strategic management is the concept that deals with the planning, monitoring and
controlling the resources of the organisation so that the goals and objectives can be achieved.
With this the objectives are determined for the organisation that further facilitates them to
identify various actions that they need to take (Reuer, 2017). For this it is important for the
businesses to efficiently analyse their both internal and external environment so that they can
identify various opportunities and threats by combing them with their strengths and weaknesses.
To understand the impact of strategies and how they are adopted by the companies the case study
of Bang and Olufsen is taken into consideration. It is an organisation headquartered in Struer,
Denmark and it designs and manufactures various audio parts, telephones, television sets etc.
The products so offered by them are luxury products. In this report the evaluation of the strategy
so adopted by the company is taken along with the analysis of business environment is taken into
consideration that includes both internal and external environment so that its impact on the
organisation can be analysed.
1) Evaluate how various strategy that has been adopted by Bang & Olufsen impacts the decision
making of the company
Company background: Bang & Olufsen is a high end luxurious electronics manufacturer
that provides television sets, telephones, audio products etc. The company was started in the year
1925 by Peter Bang and Svend Olufsen. For the first time they designed a radio that can work
with altering current. Such a product was a revolutionary idea as with these convenient powers
can be provided to the radio.
Vision: The vision of the company is to modify the style with which people listen the
music and see the world around them with the help of various highly advanced audio and video
products.
Mission: The mission of the company is to provide differentiated and better quality audio
and video products to the customers that are highly innovative so that their satisfaction level can
be improved.
Objectives: The objective of the organisation is to decreased their strategic partners by
30% so that thy can manage long term and effective relation with the key partners. This will
enable them to focus open specific technology with specific partners who can facilitate them in