Strategic Management of Starbucks

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................4
Overview of the Organization:...................................................................................................5
Core Competencies:...................................................................................................................5
Satisfying Products:...............................................................................................................5
Presence of the organization and the Brand Recognition:.....................................................6
Quality of Services:................................................................................................................6
SWOT Analysis:........................................................................................................................7
Strengths:................................................................................................................................7
Weakness:..............................................................................................................................7
Opportunities:.........................................................................................................................8
Threats:...................................................................................................................................8
Porter’s Five Forces:..................................................................................................................9
Competitive Rivalry:..............................................................................................................9
Threat of Substitutions:..........................................................................................................9
Bargaining Power of Suppliers:.............................................................................................9
Bargaining Power of Buyers:...............................................................................................10
Threat of the New Entrants: Moderate.................................................................................10
Strategic Risk Management:....................................................................................................10
Stakeholder Theory and Application:......................................................................................11
Conclusion:..............................................................................................................................12

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References:...............................................................................................................................13

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Introduction:
The modern business world is seen to experience notable amount of competition
across various sectors of the industry. One of the prime reason of such intense competition is
identified in the form of the new entries into the profitable business sectors. Many of the
existing organizations are facing the heat of the competition and that is seen to force them
towards the application of various strategies. Two of the most prominent strategies that these
organizations are observed to apply for the effective management of the impact of the
competition are observed to be the increment in the product chain or the opening of the new
business with a completely different product (Tukker and Tischner 2017). Apart from the
existing organizations, many of the new organizations also seen to opt for the business ideas
and the basis of the idea is seen to be the consumption of the products and the profit that the
product or the business is capable generating. In the modern generation, the consumption of
the coffee is seen to notably increase across globe and that plays a crucial role in influencing
the business organizations to consider it as the product for the business openings (Harith,
Ting and Zakaria 2014).
The paper is focused in the elaboration of one such organization which is seen to have
a significant business in the global coffee shop industry in the form of Starbucks. The chosen
organization is a renowned market leader in the mentioned business industry. Adding to this,
the paper analyses the strategies that the mentioned organization uses in their business
conduction and evaluates the external and internal factors that are affecting the business
conduction of the organization. In addition to this, the paper summarizes the strategies that
are seen to be significant in providing the much needed competitive advantage to the chosen
organization over the competitor organizations. Adding to this, the paper evaluates the risk