Strategic Management- GoPro

RUNNING HEAD: STRATEGIC MANAGEMENT
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Strategic
Management- GoPro

STRATEGIC MANAGEMENT 1
Executive summary
GoPro is one of the leading companies in the technology, videography, and consumer
electronics industry. This corporation was established by Nick Woodman in the year 2002,
which was a skinner enthusiast, in search of an improved way to film the suffering of self and
friends too. Some of the sports stars are using the cameras of the GoPro for example, GoPro
Hero models, GoPro Fusion, etc. Its activities include developing the products by indulging
with the customers and by sharing their footage, GoPro has enabled some of the breath-taking
footage on the internet. From the starting, the company has faced various issues related to
their product performance, but in the end, the company manages itself to become the leader
in the market.
In the year 2016, the business publicised that it was lying off an extra 200 employees
to decrease the cost. The business brings its workforce just to the number of 100 by laying off
more employees in March 2017, and January 2018. At the peak time of the company, the
share of the business was valued at $86, but on 26th March 2018, the value comes to $4.81
(Appendix 1). This paper further gives the theoretical knowledge about the company and
their issues as well.

STRATEGIC MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Aim.............................................................................................................................................4
Discussion..................................................................................................................................4
Privacy legislation..................................................................................................................5
Technological advances..........................................................................................................5
Connected devices..................................................................................................................6
Battery life..........................................................................................................................7
Sharing................................................................................................................................7
No zoom & Responsiveness...............................................................................................7
Control and color balances.................................................................................................7
Adjacent products/adjacent markets.......................................................................................8
Conclusion..................................................................................................................................9
Recommendations....................................................................................................................10
Bibliography.............................................................................................................................12