Innovative Solutions for Pro Go Private Limited

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The business environment has become increasingly dynamic in nature and it is with respect to
this that it becomes crucial for the organization to come up with considerable plans and
initiatives so as to ensure that the firm would be able to devise ways in which they are able to
combat against the competition as present and ensure that, there market share remains sufficient.
Hence, as Pro Go Private Limited is a privately owned but an innovative company, it has been
successfully able to sense the troubles that lies in its way in the long run and can be essentially
dealt with by coming up with innovative solutions. However, undertaking the innovation
procedure is not easy and brainstorming needs to be undertaken. Hence, the report focuses on the
discussion of the overall internal obsolete concept being faced by Pro Go and as a solution of this
aims to focus on the key areas with respect to which the firm will be able to keep up with its key
offering and at the same time help the firm in keeping its legacy. Therefore, the report will be
following a structured format with respect to which the different key positions and steps to be
undertaken by the firm will be provided and in addition to this, the drawbacks of each plan will
be discussed. This will then be followed by the plan to evaluate the viability of each plan and
finally one of them will be selected for the firm.

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Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Discussion........................................................................................................................................3
Innovation ideas for the firm.......................................................................................................3
Collaboration with Phone companies..........................................................................................5
Marketing activity........................................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................12
Appendix........................................................................................................................................14

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Introduction
The Pro Go Private Limited can be considered to be a popular privately owned
organization which manufactures high quality cameras and has a good track record for
innovation. The firm tends to provide considerably good quality cameras with high resolution
and a comprehensive design. These cameras are exceptionally reliable as well. However, phone
cameras have become essentially popular and the general cameras have now started to become
less common (Baker, 2014). Hence, it is with respect to this that, the company wants the
different managers to come up with a comprehensive solution which will go a long way in
assisting them to undertake various steps with the help of which, they will be able to find a
solution to the existing problem and find an innovative solution for the long run. It is for this
purpose that the report will be providing a comprehensive analysis of various options which can
be adopted by the company.
Aim
The report seeks to find viable innovative solutions for the danger which is being faced
by the company in relation to the obsolete cameras and their uses.
Discussion
Innovation ideas for the firm
Innovation and technological advancements is an important prerequisite in technology-
based companies like Pro-Go Private Limited. The Company is renowned for its specialization in
design and resolution of the cameras, that are not only compact but also of high quality.
However, the Company had faced certain disruptions in China, owing to the cameras bursting
into flames, indicating the low level of hardware quality, without plausible explanations.