Strategic Management of Krafts Food

STRATEGIC
MANAGEMENT
KRAFTS FOOD

KRAFTS FOOD
• American food manufacturing organisation
• confectionery, food and beverage conglomerate
• Brands in more than 170 countries
• Headquartered in Northfield, Illinois, a Chicago suburb

INDUSTRY
• Krafts food comes under food processing industry.
• It associates raw food ingredients to make marketable food
commodities which is easily produced and serve by customers.

Competitors
• Nestle
• PepsiCo
• Anheuser-Busch InBev
• Coca cola
• JBS S.A
• Archer Daniels Midland Company
• Unilever
• Mars Inc

General business environment
POLITICAL in the United States which help the organization to establish its business in a
appropriate manner.
taxes, tariffs, political stability support Kraft foods to gain effective profit in
market.
ECONOMIC Current Gross Domestic Product, inflation rate and Gross national product support the
Kraft corporation to expand its business activities in the market.
SOCIAL Income as well as lifestyle help the Kraft corporation to gain better profit by providing
effective products and services to consumers in the market.
TECHNOLOGICAL better communication facilities like internet and efficiency of food manufacturing play
important role for Kraft to manage its internal and external operation
ENVIRONMENTAL health safety, employment polices and other rules and regulation compel the Kraft
corporation to increase expenditure which decreases its profit in the market.
LEGAL Kraft corporation does not manufacture any kind food products which are harmful
environment and people health. So these factors support to manage its business
operations in the food processing industry.

PRICING POLICY
Organization uses pricing taking policies because;
• there are many food processing companies which sell similar
products in the market.
• Kraft is not holding leading position in the same sector.