Strategic Management: Tesco's Strategies and Analysis

Strategic Management

INTRODUCTION
 Tesco PLC is known for its
wide spread range of feasible
grocery products.
 Being rated as third largest
retailer in the world, Tesco
has been ruling this grocery
market with its simple yet
exclusive management
strategies.

TASK 1: Strategic direction being followed by Tesco
in past
 Company has been extending its product range frequently
since its establishment.
 Continuous analysis of business environment both externally
and internally.
 Expansion strategies are always active. Markets are explored
and conquered with correct strategic planning.

Development of strategic thinking
Following developments have been experienced by the
organisation since last five years:
 International Expansion
 New Product range excluding food products
 Retail store developments