Strategic Management: Assignment Sample

Added on - 22 Nov 2020

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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Analysis of External Environment..............................................................................................3Porter's 5 Forces Model...............................................................................................................4Analysis Of Internal Environment..............................................................................................5Evaluation of Ryanair's Future Strategic Direction....................................................................7Strategy Selection And Justification...........................................................................................7CONCLUSION AND RECOMMENDATION...............................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONStrategy is a concept of management which is related to the high level plan to achieve theobjectives and goals of the company. It is an important term used in strategic management whichis a continuous process of planning, implementing, analysing and monitoring the strategies inorder to meet with the goals and objectives of the organization. Ryanair UK is the subsidiarycompany of low cost airline group Ryanair Holdings. It was established on 30thMay 1985. It'sheadquarter is in London, England, United Kingdom. Report will highlight on the Pestleanalysis, Swot analysis and Porter's 5 forces model of the company. Report will evaluate thestrategic directions of the company. Report will also evaluate and justify the future strategyselected by the company.MAIN BODYAnalysis of External EnvironmentExternal Business Environment includes various factors which affects operation ofcompanies. Thus, it is necessary to analyse all macro factors having an impact on business ofRyanair Airlines. Analysis of external factors are done by company with the help of PESTELAnalysis. This analysis is discussed below-Political Factors-Political factors includes government stability, political power,taxation policies made by government, budget, exchange rate and various law & legislationrelated to environment protection, employee safety and restrictions related to trade practices.Changes in these factors affects operations of Ryanair airways as company operates its businessin various countries thus, changes in exchange rate affects company’s operation further differentcountry has different political power thus, this affects operation of firm (Aithal, 2017).Economic Factors-Economic Factors consists of factors such as exchange rate,inflation, tax rate, interest rate and unemployment all these factors affect profitability, marketshare and customer base of Ryanair Airways. For Example, if there is a situation of inflation inIreland than purchasing power of citizen of that country decreases which in turn reduces demandfor services of Ryanair Airways. Thus, changes in these factors has an effect on performance ofcompany.Socio-cultural Factors-Social factors such as attitudes, beliefs, ideas and opinion whichdirectly connected to population expansion and age distribution. Ryanair Airways analyse this
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