Strategic Management Plan for Pro-Go Pty Ltd

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT1
Executive Summary
The aim of this report is to develop a strategic plan for guiding the Pro-Go Pty Ltd company
for the upcoming five years, from the view point of Senior Finance Manager of the company.

STRATEGIC MANAGEMENT2
Introduction
The focus of this report is to develop a strategic plan for guiding the Pro-Go Pty Ltd
organization for the upcoming five years, from the view point of Senior Finance manager of
the organization. The company is based in Geelong, Victoria and deals with the
manufacturing of high quality, small action cameras. The company is privately owned and
founded in the year 2004. The company has enjoyed a continuous growth till the last financial
year. It has produced technological as well as innovative techniques to capture excellent
quality videos, which are mostly available in smartphones at present, and thus has become
quite famous in this field. For a longer duration of time, the cameras are capable of
functioning with smaller batteries. The cameras are popular for capturing videos which
produce high definition colour and can easily operate in dim or low light backgrounds when
compared to other rival brands in the market. They stand superior to their competitors in
terms of ruggedness and reliability. They use such modern and innovative technologies which
are yet unmatched by the rivals. In order to survive in the market, Pro-Go has adopted some
unique ideas and strategies to survive in the international market. If they succeed in doing so,
the existence of camera will be vulnerable in future.
Aim
The main focus of the company will be to stretch the product line as well as bringing
some fresh innovative products in the market through worldwide.
Discussion
SWOT Analysis
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
High Quality Action Comparatively New Expansion in new Presence of