Strategic Management: Critical Evaluation and Strategic Plan for Marks and Spencer

Strategic
Management

Contents
INTRODUCTION...................................................................................................................................3
Part A.......................................................................................................................................................3
Critical evaluation of the performance of the selected company....................................3
Strategic Plan for the company...................................................................................................5
Part B.......................................................................................................................................................8
Reflection.............................................................................................................................................8
CONCLUSION.......................................................................................................................................9
REFERENCES......................................................................................................................................10

INTRODUCTION
Strategic Management is an important component for an organization and
can help it in enhancing its overall productivity. The main objective of a firm behind
implementing strategic management in its workplace is to gain a competitive
advantage against competitors. Apart from this, it also helps the organization in
outperforming the market as well as surviving any changes that occur in the
business environment(Armstrong, 2019). This report is based on the organization
Marks and Spencer, which is a leading retailer in the United Kingdom founded in the
year 1884. The report critically evaluates the performance of the selected company
along with its strengths, market position as well as areas in the value chain that
require improvement. Apart from this, a strategic plan has also been included for
the company using appropriate tools. Lastly, the report includes a reflection on the
module considering the online learning activities as well as in class workshops.
Part A
Critical evaluation of the performance of the selected company
Marks and Spencer is known as the one of the British multinational retailers
which generally sells their offerings such as foods, homes, clothing and others
under their brands name. Moreover, respective entity is operating their business
into very competitive environment as well as there are various factors which impact
the business from outside. As they perform their services into various segment such
as food, clothes and other so it have to deals with various competitors. Additionally,
they are keeping developing with changing trends of clothing and customers’
desires (Berber, Đorđević and Milanović, 2018). Beside this, the core values of
Marks and Spencer are affordability, quality and services. Moreover, some of their
competitive strengths are it have excellent relation with their staff as well as they
treat and paid them effectively. It also have outlets into all over high street in
London which provide them an edge over its competitors. In addition to this,
competitive strengths of the company is its strong brand image. Marks and Spencer
is one of the leading retailers of the United Kingdom and has a large base of loyal
customers. Marks and Spencer has wide range of brands which without a doubt
assist the enterprise. Coming to ladies’ manufacturers Marks and Spencer has
specific manufacturers which include “Autograph, Classic, Indigo collection, Limited