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Strategical Management of Leela Palace Resort

   

Added on  2021-01-02

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STRATEGICMANAGEMENT
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11. Description on the strategic direction of the Leela palace resort’s that has followed in past 5years. ..........................................................................................................................................1TASK 2............................................................................................................................................2TASK 3............................................................................................................................................4At which extent Leela palace resort is facing strategic drift. .....................................................4TASK 4............................................................................................................................................7TASK 5............................................................................................................................................8The recommendation of firm to meet out the objectives. ..........................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONThe strategical management can be termed out as the continuous planning, analysis andmonitoring of the enterprise activities in terms to meet the desire goals and objectives. Thus, fastpeace innovation, emerging techniques and kind of customer expectations will be beneficialaspects in order to remain successful in market. It is process that helps the company leaders toaccess the firm situation, strategies and deploy them in order to analyse the implementedstrategies (Hitt and Duane Ireland, 2017). The present report is based on business activities of Leela palace resort, it is globalleading brand and engaged in providing the Hospitality services to customers. In this report willcover the following things as strategic direction that company has followed in 5 years,appropriate model in terms to review external environment, internal analysis tools and strategicchoice models in order to sustain the company positive position. The main aim of this report is toconduct the strategical so that long term profitability and productivity can be sustained. TASK 1 1. Description on the strategic direction of the Leela palace resort’s that has followed inpast 5 years. Leela palace resort, one of the largest privates owned companies, it is grocery supermarketchain and it is global leading brand provide grocery products to the customers. There are twoorganisations that is independent to each other (Barney, 2017 ). The term strategic directionmeans how the firm has conducted its operation in the past few years to achieve the long termgains in market. The strategic direction has been defined in following manner as are- Leela palace resort, it is supermarket Pvt Ltd, that continues to pursue a rapid and effectiveexpansion strategy and it enhance its store presence by opening 34 new stores in 2014 to reach345 outlets across the world. The discounted has effectively communicated and developed itsposition as a low cost and better value grocery Hospitality sectorer through making theinvestment in large scale advertisement campaigns and that must be inclusive of the television,print and media etc. In this store, there is aggressive pricing strategy and placed intensifiedpressure on leading supermarket chains and it is also inclusive of the Woolworth’s Ltd and1
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wasfarmers. In the past some time the Leela palace resort’s comes with the changes in order togain competitive advantages and it has defined in following manner as are- Changing product mix- To bring the variation in Leela palace resort’s product mix the firm willeasily show up physical layout of their stores. In addition to this, the space allocation of five toten years ago has been completed revised (Shepherd, Mcmullen and Ocasio, 2017). Thus, quoted firm has new full scale produce department and that is approaching 100 times.Leela palace resort’s have done extensive work in pre packaged meats and expanded in dairy.Thus, they also stock wine and been in some locations. Shift to gross margin strategy-Leela palace resort’s continues to practice aggressive costmanagement and managing merchandising mix in different manner as are- Leela palace resort’s generates gross profits from general merchandise, perimeter and premiumcommodities. It allows them aggressive price points and delivers more effectively. They aregenerating profitability at aggressive price points and deliver them effectively. This firm is working as to generate profit reserves in the month on sales of higher margincommodities and that must be traffic in weeks 3 and 4 with lower and margin products asconsumer spending slows down. TASK 2External environment of Leela palace resortThe external environment of the country helps to know about working of the enterpriseinside and outside the enterprise. With help of it, this is possible to build competitive brandimage in market. Thus, it can be conducted with help of PESTLE and defined in followingcontext as are- Political- There are wide level of conflicts and political vulnerability across the globallevel. The political situation of the UK is stable. This firm also take various initiatives in terms tomeet out with government legislation so that things can be conducted in better and efficientmode (Meyer, Neck and Meeks, 2017). On the other hand, entity can works as to have higherlevel of loyalty and therefore its represents the desirable employees. Economical- The economic environment of the UK is not stable. The economical factorsare must be considered because they influence demand, cost, price and profitability of theenterprise (Younis, 2017). In addition to this, it can be said that the one of the most influencing2
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