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Strategic Management - McDonald’s Assignment

   

Added on  2021-04-17

5 Pages1098 Words47 Views
Running head: STRATEGIC MANAGEMENT Strategic ManagementName of the StudentName of the UniversityAuthor note
Strategic Management - McDonald’s Assignment_1
STRATEGIC MANAGEMENT 1Analysis of impact of information technology on Porter’s Five Forces Model of Apple McDonald’s is one of the American fast food organization that was founded in theyear 1940. There is a huge impact of information technology on the five forces model ofMcDonald’s as with the help of different technological advancements, this will help inanalysing the different bargaining power of suppliers, power of buyers, competitive rivalry,new entrants and power of the substitutes in an effective manner (Yunna and Yisheng 2014). The respective company needs to understand the different techniques used by them ingaining competitive advantage in the market. McDonald’s need to analyse the strategies thathas helped Burger King and KFC in gaining competitive parity and reputation in the entiremarket globally (Mathooko and Ogutu 2015). The respective company has to apply different technological advancements in aneffective manner as this will help them in solving the different issues. The issues relating toanalysis of the other new entrants as this will help McDonald’s in implementing innovativestrategies to increase the sales of the business in an effective manner. The online networking is required to be used by McDonald’s in attracting morecustomers towards their products and services effectually. The technological advancementswill be done wherein the company can apply online ordering services for the customers asthis will help the company by in gaining competitive advantage in the entire market. Theinformation technology will help McDonald’s in analysing the bargaining power of the othersuppliers as this will be threat to organization wherein the suppliers are able to forwardintegrate with usage of IT (Zhao et al. 2016). The IT creates huge impact on substitutes of McDonald’s with creation of directproduct-to-product substitution. With the implementation of IT software packages, thespending of the customers helped in growing percentage of the generic substitution in an
Strategic Management - McDonald’s Assignment_2

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