Strategic Management for JD Sports PLC in the Philippines Market

Strategic management

Table of Contents
EXECUTIVE SUMMARY ..........................................................................................................3
INTRODUCTION.........................................................................................................................4
EXTERNAL ANALYSIS .............................................................................................................4
INTERNAL ANALYSIS ............................................................................................................10
IDENTIFICATION OF BUSINESS STRATEGY .....................................................................13
STRATEGIC DIRECTION ........................................................................................................15
CONCLUSION AND RECOMMENDATION ..........................................................................16
REFERENCES ...........................................................................................................................17

EXECUTIVE SUMMARY
Strategic management is defined as the continuous process which is covering all the
adopted plans and approaches by the organisation in order to reach out to their objectives which
they have decided to accomplish. Strategic management is creating insight for the business in
such a way that appropriate path map can be prepared that is helping for attaining growth and
sustainability as well. JD Sports PLC is a sports retailer which is planning to expand their
business in the markets of Philippines and in this manner this is recommended that they analyse
market structure of Philippines in such a way that all the opportunities and threats can be
identified by them. Besides this another recommendation is that JD Sports PLC is required to
provide distinctive product and services portfolio to their customer so that to stay one step
ahead of their rivals.

INTRODUCTION
Strategic management is the continuous process of planning and managing the
company’s plans and roadmaps framed to accomplish the desired goals and objectives in
smooth manner and to sustain in competitive business environment. This framework is
prominent for organization as they are strictly injected in every business function to benefit the
business (Wheelen and et. al., 2017). Proper strategic management ensures high power and
market dominance for the business organization. This is vital for every organization to
accomplish the long-term goals effectively and attain business sustainability. This report is
prepared for importance of strategic management process and various concepts and theories
related to it with respect to JD Sports PLC, a retail chain of sports and casual wears based out of
UK and established in the year 1983 by Wardle and David Makin. At present, due to rise in
competition in their sector and industry company is facing downfall in their revenues and
profits and had a substantial loss of market share. Besides this the company is dealing with
challenge of changing trends and this is the reason that need of business expansion for JD sports
is high. On the other hand the company is inhaling intense competition with their rivals due to
which the company is dealing with various inspirational brands. The factors that gave JD Sports
PLC edge over their competitors are high aspect in fashion and quality of their offerings. Due to
this, the board of Directors of company had decided to expand their operations in international
market i.e. Asian Market of Philippines which is a growing economy. This report is intended to
cover various internal and external analyses for the business assisting JD Sports LLC in
grabbing most suitable opportunities.
MAIN BODY
EXTERNAL ANALYSIS
External analysis can be defined as process of analysing the external factors i.e. factors
that are outside of business organization and their effect and implications on the business. By
using the PESTEL framework all the external factors affecting the organization can be
identified and their impact can be analysed from both positive and negative effects. With the
context of JD Sports PLC, this tool is helpful as they are planning to expand their business