Strategic Management Accounting for Mark Moran Group

Running head: STRATEGIC MANAGEMENT ACCOUNTING
Strategic Management Accounting
ASSIGNMENT MAC007A
Trimester 3, 2018
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1STRATEGIC MANAGEMENT ACCOUNTING
Table of Contents
Introduction......................................................................................................................................2
Enhancing value chain within the organisation with strategic management tools..........................2
Examining and apply the techniques for developing, implementing and monitoring strategies.....3
Analysing the strategic management cycle and the leadership role of professional accountants in
strategic management......................................................................................................................5
Defining the role of organisation and industry value chain analysis and apply the analysis to the
design and structure of value-adding activities, value drivers and value chains.............................8
Analysing the characteristics of effective strategic and corporate social responsibility related
performance measurement and control systems............................................................................11
Describing and apply strategic management accounting techniques to the selection, planning,
implementation, control and monitoring of projects.....................................................................12
Five functions of Management by Fayol.......................................................................................13
Conclusion.....................................................................................................................................14
Reference List................................................................................................................................15

2STRATEGIC MANAGEMENT ACCOUNTING
Introduction
Strategic management accounting is related to mainly external information of the
competitors, current trends, policies which may affect the market and shares and costs
(Dashtbayaz, Mohammadi & Mohammadi, 2014). Mark Moran Group is one of Australia's
innovative and prestigious aged care and retirement living place. Ansell Strategic is a
professional advisor to the retirement living sector and aged care in Australia. Ansell Strategic
has been engaged to work with MMG to improve the condition regarding architects and builders
to create a contemporary living. This paper focuses to improve key service area of strategic
management accounting like value chain, corporate social responsibility, leadership and control
and monitoring of projects.
Enhancing value chain within the organisation with strategic management tools
The value chain of an organisation is associated with a set of activities to deliver valuable
services and products. Value chain has the objective to recognise the activities which are most
valuable for the organisation and improving the value chain provides a competitive advantage to
the firm (Paras, Pal & Ekwall, 2018).
VRIO analysis
VRIO analysis is a technique to evaluate the resources of the organisation and it provides
a competitive advantage of the organisation. The resources of the organisations must provide
value, rareness, imitability and organisation (Charzoglou et al., 2018). Ansell Strategic provides
support to Mark Moran Group to develop MMG as Mark Moran Vaucluse. MMG (Mark Moran
Group) is famous in retirement living and residential aged care and it is striving to make

3STRATEGIC MANAGEMENT ACCOUNTING
contemporary living space for people. Human resources of MMG provide strength as the human
capital includes the experience, training and intelligence of the employees. Financial resources of
the organisation are the financings, invoicing, royalties and assets. Physical resources of MMG
are the tangible goods like building, equipment, physical technologies and geographical location.
Finally, organisational resources of MMG are associated with the organisational structure of the
organisation and internal and external relationship.
McKinsey 7s Framework
The value chain can be enhanced by observing 7 key internal strengths to identify the
objective of the organisation. McKinsey 7s framework aligns and allows improving the value
chain of the organisation. The strategy of MMG is to achieve competitive advantage to compete
in the market. MMG wants to create a new vision uplifting younger and longer environment.
Structure refers to the way units and business divisions include the information. Systems
procedure reveals the business activities which determine the process to do the business
(Channon & Caldart, 2015) Skills show the ability to include competencies and capabilities of
the employees. MMG shows the skills of the company which needs to reinforce new strategy and
structure. Staffs of MMG are skilled and they are concerned with their responsibilities. The staffs
of MMG are motivated, rewarded and trained. Style shares the way an organisation is managed
by top level and management style is ruled by the company's leaders. Shared values are the
norms and standards which guide the employees’ behaviour and organisations’ actions.