Strategic Management Accounting Techniques for ComfortDelGro in Sharing Economy

Strategic Management
Accounting

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview of the sharing economy...............................................................................................1
SWOT analysis of ComfortDelGro.............................................................................................2
Incentive Compensation Techniques along with KPI and Balance Score Card Approach:........3
Customer profitability analysis of ComfortDelgro in sharing economy.....................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Nowadays, it is very important for organizations to manage their accounting tools in order to get
the sustainability and steady growth. There must be the strategy which should be executed by the
management of a company. In this project, ComfortDelgro has been selected which specially
deals in transport sector. This is one of the leading transport company in the globe. This operates
almost all segments of the transport industry as this provides car, bus, taxi rail, leasing and
insurance broking services. Hereunder, various strategic management accounting techniques are
going to use by the management of the company for gaining competitive advantage in the market
(Baker, 2014). Management uses various management accounting techniques such as SWOT,
Incentive Compensation Techniques along with the balance score card approach and key
performance indicators. Customer profitability Analysis is used in order to gain in the sharing
economy.
MAIN BODY
Overview of the sharing economy
Sharing economies are those which are ultimately have more scope for the individuals in order to
generate more income from the market out of underused assets. In sharing economy, everything
is shared. All the business operations are totally relied upon the online platform which could
meet demand and supply. Sharing economy platforms provides numerous choices with the least
price. Companies which operates in the sharing economy compete with those companies which
used their operations in a traditional manner (Wallsten, 2015). Now, the influence of the
traditional intermediaries was removed. Although, this can be rightly said that there are certain
other benefits which could emerge in the sharing economy. In Singapore, biggest players in
sharing economy are operating their business operations such as: Uber, Grab, Airbnb and
ComfortDelGro. These businesses emerged the innovations which aids to meet the market
ineffectiveness and resources.
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