Strategic Management

Strategic
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Understanding of the types of strategy in relation to the schools of strategy and strategic
concepts..................................................................................................................................3
TASK 2............................................................................................................................................5
Use of relevant model and concepts to explore competitive drivers as well as impacts on the
competitive position of the company.....................................................................................5
TASK 3............................................................................................................................................7
The extent to which the company is facing strategic drift......................................................7
TASK 4..........................................................................................................................................12
Exploration of strategic choice model to sustain the company's competitive position........12
TASK 5..........................................................................................................................................14
Analyse and evaluate the resource implications of recommendations that the company has to
address..................................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Strategic management refers to the process of preparation and execution of strategic goals
and initiatives which are taken by the top manager of an organisation. It involves the setting
objectives, examine the competitive marketplace, evaluating internal organisation, analyse
strategies as well as insuring that their effective implementation. As strategic management assist
in identifying the required procedures as well as appropriate allocation of resources in order to
achieve the organisational goals for facilitating strengthen and support its competencies. In this
report, Rolls Royce Motor cars company is chosen which is a British luxury automobile maker.
It was founded in 1998 in UK as it headquarters in England which deals in manufacturing and
distribution industry. Under this report discuss about the concept of strategic management,
strategic direction, appropriate concepts and theories to analyse external as well as internal
environment, competitive advantages etc. Along with its analyse that their vision and mission are
aligned to the demand of market as well as company's strategic capabilities. Also discuss about
the business Canvas model to portray in order to describe that how company makes, delivers and
acquires value to their customers within an industry or marketplace.
TASK 1
Understanding of the types of strategy in relation to the schools of strategy and strategic concepts
The organisations formulate various strategies which helps them to ensure their existence
and their survival. An organisation has to formulate various types of strategies which can help
them in accomplishing the goals of the organisation such as the competitive strategies, general
strategies, corporate strategies etc. The Mintzberg has proposed various thoughts of school of
strategy which helps them to formulate various strategies. Such thoughts of strategy are:
The design school In this the focus of the company should be on the conception of the
idea. For this the organisation has to conduct various analysis such as
SWOT etc.
The planning school The planning school of strategy formulation suggest that the managers
must formulate strategies in rigorous manner which can help them
efficiently manage the organisation.
The positioning school According to this school the position of the products which are offered

the company need to be considered as the overall strategy revolves
around such product.
The entrepreneurial
school
As per this, the style of the entrepreneur, their vision etc. needs to be
considered which will help them in making the strategy acceptable by
all.
The cognitive school Cognitive school suggests that the perception of the employees
working in the organisation need to be considered while strategy
formulation.
The learning school As per this school the managers need to learn from the past incidents
and success of the organisation and on the basis of such the strategies
for future must be formulated.
The power school In this type of strategy the decision are taken by the persons who has
authority in the organisation to do so. This is so because they have
knowledge and understanding of various factors that has impact on the
organisation.
The culture School According to this the human and social capital need to consider while
formulating strategy. It will make their employees feel good and will
motivate them to contribute to the organisation.
The environmental
school
This thought of the school of strategy suggest focusing upon the
environmental factors that has impact on the business.
The configuration
school
According to this factor of the thought of school the management need
to focus upon the need to configuring which will help them to move
from one position to other.
These thoughts of school of strategy formulation can be effectively be used by the Rolls
Royce as it will enable them to consider all the factors which they are associated with.
In addition to this the organisation need to consider the strategic concepts which facilitate
the company to understand the situation. This concept will help the Rolls Royce to determine
various terms in context of what is to be done in the organisation (Hill, 2014).