Case Study of Facebook Company
Added on 2021-01-02
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StrategicManagement
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................11 A) Re-evaluating Strategy of Facebook, Its Critically Analysis and Considering theOptimum Approach for Facebook..............................................................................................11 B) Analysis of External Environment of Facebook.................................................................32 Critical Evaluation of Facebook's Risk Management in the Strategic Planning Process........53 A Stakeholders Theory, Identification and Justification of each Stakeholder and CriticalAnalysis of their Relationships...................................................................................................63 B Explanation of Corporate Social Responsibility and Explanation of Facebook's CSRStrategy Framework....................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONStrategic Management can be defined as the continuous process of planning, monitoring,controlling, analysing and undertaking all those necessary activities which helps the organisationin achieving their goals and objectives. The following assignment is based on the Case Study ofFace book Company which was founded in the year 2004 and is headquartered in Cambridge.The is company is providing Facebook Messenger which provides the facility of interaction topeople with others in the whole world. This assignment will focus on evaluating the currentstrategy to data protection of Facebook and will also critically evaluate it. It will also provide anoptimum approach which the company can make use of for filling the loopholes I their earlierapproaches (Aguinis, Edwards and Bradley, 2017). In addition to this, the assignment will alsofocus on the external environment of the organisation and make the reader aware about theimpact of these factors on the working of the organisation. Further the assignment will also focuson the critical evaluation of the company;s risk management in the strategic planning process.Moreover the assignment will also provide an understanding about the stakeholder theory andwill provide justification about the stakeholders of the company. It will also critically analyse therelationship of the company with their stakeholders. At last the assignment will put into light theCorporate Social Responsibility of Facebook and will critically analyse it. MAIN BODY 1 A) Re-evaluating Strategy of Facebook, Its Critically Analysis and Considering the OptimumApproach for FacebookFacebook is currently making use of Top Down Approach in order to deal with thesituations that the company comes across and to ensure proper and smooth working of anorganisation. In accordance with this approach, the planning is done on centralised base whereall the right to make decisions are in the hands of main head (Ansoff and et. al., 2019). Thisprocess is followed in a centralise company and in a decentralised the company the main headprovides divisions and guidelines to lower level managers and asks from them about plans. Advantages: Easy and quick implementation of decisions.Helps in aligning the project goals with that of organisation's strategic goals.Enhances the team work and coordination among them1
It also makes improvement in the communication and team building of the team membersand as well as employees. Disadvantages:Lack of team involvement in Planning This approach is insufficient to deal with emergent situations in which the companyneeds immediate actions.Planning phase is very time and cost consuming (Baumgartner and Rauter, 2017).Due to these ill effects of the approach, the company is unable to provide their users withsufficient facilities and is also not capable of dealing to emergent situations. In this regard, therecommendation is given to the company about the use of a different approach which consists ofall approaches which hare planned, emergent and incremental.Planned Approach: The following approach clearly sees the difference between the present anddesired state, along with this it also provides the way by which the future objective could beachieved or task can be completed. For example, Facebook can make use of planned approachesin its working to make possible the growth and development of the organisation.Emergent Approach: The following approach is about developing strategies to deal withunpredictable situations. This approach can be applied to the situations in which the companyneeds to take immediate actions as in the case when the data was breached and company took theaction of logging out all the users from their account.Incremental Approach: In this approach, the changes are made according to goals andobjectives and strategies in relation to current operations. This approach makes changes in theoperations of the organisation in accordance with the change in their goals and objectives.The new approach which can be adopted by Facebook in relation to their strategy development isexplained as under:Process Approach: The following approach can be adopted by the company in their workingwhich will help the company in formulating more and better strategies so that the problems facedby Facebook recently may not repeat again. Under this process, planning and strategy is done bya series of activities performed in an organisation. On the very basis the related problems are alsoassessed. The focus and main scope of this approach is to include all the activities leading to theidentification of the strategy as well as choosing the right strategy also. 2
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