Strategic Management of Amazon Inc

Added on - 28 May 2020

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Running head: AMAZON INC. STRATEGIC MANAGEMENTAMAZON INC. STRATEGIC MANAGEMENTName of the StudentName of the UniversityAuthor Note
AMAZON INC. STRATEGIC MANAGEMENTExecutive SummaryThe report aims to throw light on the company Amazon Inc. Amazon Inc. is a global leader in e-commerce industry. It has been in the market since years and has established itself as a strongcompetitor. With low costs and good service, the brand has become a global name. The reportprovides a background of the company followed by the other relevant details such as currentmanagement. It has also given the strategic analysis of Porters Five Forces Model. Thestrategies used by the company have been given along with six specific strategies. The reportalso provides Recommendations and Opinions.pg.1
AMAZON INC. STRATEGIC MANAGEMENTTable of ContentsCompany name, website and Industry.............................................................................................3Background......................................................................................................................................3History.........................................................................................................................................3Five Forces Model...........................................................................................................................4Stratgeis used by Amazon...............................................................................................................6Specific Strategies...........................................................................................................................7Recommendations............................................................................................................................8Opinion............................................................................................................................................8References......................................................................................................................................10Appendix 1.....................................................................................................................................12Income Statement......................................................................................................................12pg.2
AMAZON INC. STRATEGIC MANAGEMENTCompany name, website and IndustryThe company chosen for this assignment is the Amazon Inc. It is a company based in theUnited States with its operations all around the globe (Dess, Lumpkin & Eisner, 2016). Thecompany belongs to the e-commerce industry, which stands for electronic-commerce industry,which involves selling the products on a website, making use of the Internet.The website of the company - www.amazon.comBackgroundAmazon.com Inc, which is an e-commerce and computing based business, has itsheadquarters based in Seattle, Washington. The company was found by Jeff Bezos on 5 July1994. The technological giant is the largest internet seller globally. The company started as abookseller but later on, it became video, MP3, audio book, software, games, clothing,electronics, toys, furniture and jewelry (Hollensen, 2015).The company also sells its ownproducts like the Fire Tablets, Echo, Kindle and others. The company has separate websites fordifferent countries within which it operates. These range from Italy, Spain, India, Canada,Australia and China.HistoryThe company was found because of a `regret minimization framework` conducted by JeffBezos. He left his job in 1994 as a vice president and began working on a business plan, whichturned out to become Amazon.com.The name of the company was Cadabra Inc but later on changed to Amazon. Thecompany went online during the year 1995 as Amazon.com. The idea to create the companypg.3
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