Strategic Management Analysis for Hunter Mason's Expansion to China

Running head: STRATEGIC MANAGEMENT ANALYSIS
STRATEGIC MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT ANALYSIS1
Table of Contents
Introduction....................................................................................................................2
Main discussion..............................................................................................................2
Background................................................................................................................2
Country choice and product choice............................................................................2
Useful theories and concepts in Strategy Design.......................................................4
International business Strategy choice.......................................................................6
Strategic implications of the choice...........................................................................8
Conclusion......................................................................................................................9
Reference list................................................................................................................10

STRATEGIC MANAGEMENT ANALYSIS2
Introduction
A modern organization can enter different international markets with the help of
different methods of market entry that are implemented with respect to the requirements of
the organization. The country that is selected for entry of the organization is able to play a
major role in the development of the future operations of the global or multinational
organizations. The organization that has been considered in this report for the analysis of
international marker entry belongs to the SME or small and medium enterprise group in
Australia. The report will also provide a detailed analysis of the strategies that can be
implemented by Hunter Mason on an international basis in the selected country of expansion
(Ambler, Witzel & Xi, 2016).
Main discussion
Background
Hunter Mason is the small or medium company that has been selected for the analysis
in this case. The organization is planning to expand its business operations to China where it
is provided with the opportunity to develop a larger customer base due to the population of
the country. The company mainly provides interiors fit outs and the refurbishment services to
the corporate clients. Hunter Mason has also been able to develop its position as the one of
the fastest growing SME in the world. Australia is the major domestic market that is catered
by Hunter Mason with the help of different products that are offered to the customers.
Country choice and product choice
The country that has been chosen for expansion of Hunter Mason is China. The
organization aims at increasing its presence on a global basis along with the customer base.
The large population of the country provides a huge market to the organization in order to
maintain its operations in a profitable and sustainable manner. The economic position of

STRATEGIC MANAGEMENT ANALYSIS3
China is also considered to be a major factor related to the choice of the country for
expansion of Hunter Mason. China is the second biggest economy in the world after the US
and the country is able to provide huge levels of growth opportunities to the organization
(Angelsberger et al., 2017). The profitability levels of Hunter Mason will also be increased
with the help of expansion plans that have been made by the organization. The purchasing
power of the customers is high and they will support the growth of Hunter Mason in a huge
manner (Buckley, 2016).
The demands of customers can also be fulfilled by the organization by offering them
with the unique products that are developed currently by Hunter Mason. The company mainly
provides fittings and refurbishments for the corporate clients and will be able to attract the
individuals and corporate houses in the country who are willing to make investments in the
development of different construction projects. The purchasing power of the customers in
China will provide maximum levels of support to the organization in order to maintain the
levels of profitability and maintain the revenues as well (Buckley & Ghauri, 2015). People of
China also tend to follow the different trends in the market and will be attracted towards the
modern products that are offered by Hunter Mason. The Government of China also aims at
providing support to the demands and needs of the consumers (Cuervo‐Cazurra et al., 2017).
The rights of the consumers are protected in a huge manner by the laws and
regulations that are developed by the government. Small and medium organizations are also
supported in China and the government provides opportunities to them in order to maintain
the operations in a profitable manner. The technological environment in China is highly
advanced and is considered to be a major factor behind the operations of different
organizations in the country. Hunter Mason also has the opportunity to receive support from
the technologies and develop the products in an effective manner as well (Dodgson, 2018).
The modern trends are able to play a major role in the development of different products by