Strategic Management Analysis

Running head: STRATEGIC MANAGEMENT ANALYSIS
STRATEGIC MANAGEMENT ANALYSIS
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Author Note

1STRATEGIC MANAGEMENT ANALYSIS
Introduction
As discussed by Aghazadeh (2015), strategic management is mainly based on the
process of continuous planning, analysis, monitoring and further assessment of different
necessary factors that can help the organization to the meet the objectives and goals. Strategic
management is also helpful in the formulation and implementation of different initiatives and
goals which are undertaken by the top management. An overall direction is provided to the
organization based on the ways by which it is able to fulfil different objectives and further
develop the plans and policies which are required for the purpose of fulfilling the objectives
as well.
According to Albers, Wohlgezogen and Zajac (2016), the process of proper resource
allocation is also based on the implementation of proper strategic management based process
that is developed by the modern organizations. Many different tools and frameworks are
implemented by the organizations for the purpose of proper strategic management. The
process involves proper analysis of the external as well as the internal environment in which
the organization operates. The different strategic management based tools that are used by the
organizations include, PESTEL analysis, SWOT analysis, Business idea analysis, Blue Ocean
Strategy, TOWS matrix model, 5 Forces theory, Capabilities and resources analysis and value
chain analysis.
I have been a part of the group assignment that has been completed based on the
implementation of the different strategic management based tools that have been mentioned
above. The group assignment was mainly based on the organization named Oman Air. The
internal environment, external environment and the industry of the organization have been
analysed in detail. The major theory that has been able to deepen my understanding based on
the concept of strategic management is Porter’s five forces framework (Ansoff et al. 2019).

2STRATEGIC MANAGEMENT ANALYSIS
Reflective analysis based on Porter’s five forces framework and its usage
As discussed by Bao (2015), Porter’s five forces framework is used as an analysis
based tool that considers the five major industry based forces that have an impact on the
operations of an organization in a particular industry. The intensity and levels of competition
that are faced by the organization in the industry are considered in the analysis. The
framework was developed by M. Porter in the year 1970 in order to understand the five
competitive forces that are able to influence the industry. The forces are able to play a major
role in proper determination of structure that has been developed in the industry.
According to Baumgartner and Rauter (2017), the levels of competitiveness within the
industry are able to affect the profitability of different organizations. The industry that has
low barriers consists of few suppliers and buyers as well. The competitiveness of the industry
in this case can be considered to be quite low. The competitive position of an organization
needs to be determined by the strategists in order to stay profitable and to maintain
sustainable operations as well. The five major forces and their effects on the levels of my
understanding can be analysed with the help of proper study of each of forces.
Threats based on new entrants – As discussed by Cosenz and Noto (2016), the force
is able to determine the ease with which an organization is able to enter the industry and the
barriers that have to be faced in the process as well. A profitable industry will provide huge
number of barriers, whereas, on the other hand, an industry that is not highly profitable in
nature will provide lesser barriers that are based on the entry of new organizations. I have
learned that is force can be considered to be necessary for the proper analysis of barriers that
can be faced before the organization is able to enter the industry. The barriers that are related
to entry of new organizations can have an impact on the operations of the organizations that