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Strategic Management Analysis Assignment

   

Added on  2020-04-21

10 Pages2419 Words109 Views
Running Head: STRATEGIC ANALYSIS 1Strategic Management Analysis: ASOSPlc.

STRATEGIC ANALYSIS 2Table of ContentsSection 1: Mission, Vision and Stakeholders..................................................................................21.1 Mission and vision of ASOS Plc............................................................................................2Section 2: Scenario and Industry Analysis......................................................................................42.2 Porter’s five forces analysis...................................................................................................4Industry Rivalry........................................................................................................................4Bargaining Power of Buyers....................................................................................................4Bargaining Power of Suppliers.................................................................................................4Threats of New Entrants...........................................................................................................4Threats of Substitutes...............................................................................................................5Section 3: Resources and Capabilities.............................................................................................53.2 Value Chain Framework........................................................................................................5Primary Activities.....................................................................................................................5Supporting Activities................................................................................................................6Section 4: Business and Corporate Strategies.................................................................................7References........................................................................................................................................9Section 1: Mission, Vision and Stakeholders

STRATEGIC ANALYSIS 31.1 Mission and vision of ASOS Plc ASOS Plc is an online beauty and fashion store in United Kingdom and offers menswear, womenwear, accessories, and footwear, jewelry and beauty products. Founded in 2000, ASOS isheadquartered in Camden Town at Greater London House (Marques, 2015). The company sellsmore than 80000 own-brand products online and via mobile experiences. It aims at young adultsand sells more than 850 brands and its own range of accessories and clothes. For the financialyear 2015, the revenue of ASOS was £1,119.9 million and net assets of £237.3 million. Thewebsites of ASOS is targeting different countries, like; USA, Australia, UK, Spain, Russia,Germany, Italy, Franca and China. In addition to this, the company delivers its products to morethan 140 nations from distribution centers in the Europe, United States, China and UnitedKingdom (Jon, 2017). The mission statement of ASOS is to become the number one e-commerce shopping destinationin the world for the people, who love and passionate about the fashion. To attain this, thecompany is a multi-platform and unique, which truly booms with the customers, who use theproducts, because it is created by them (Bhardwaj, and Fairhurst, 2010). The company isworking to attain this mission by implementing effective marketing strategies. Under its vision statement, ASOS aims to become synonymous to the fashion for the peoplebetween the age group of 16 and 25 like; Facebook is for social media networking and Google isfor making search. Moreover, its targets to provide best shopping experience to its potentialcustomers in the expectations that they will get return each and every day (Cole, 2013). The above-stated statements will definitely assist the organization in attaining sustainablecompetitive advantage against it competitors. Under these statements, ASOS is aiming onproviding most engaging shopping experience and expanding its business globally. Theorganization is available for twenty-something’s, wherever they are across the globe. In additionto this, this entity is providing highly effective and efficient retailing. For this, it is executing afaster supply chain for delivering the desired fashion at appropriate prices and on appropriatetime. By doing this, it is attracting a maximum customer base inside and outside its homecountry. The customers will be satisfied with its great services, as they are getting their desiredfashion products at their home. Thus, incorporation of these factors in mission and vision willassist ASOS in gaining sustainable competitive advantage (DesJardins, and McCall, 2014).

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