Strategic management analysis - Microsoft

Added on - 21 Feb 2021

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STRATEGICMANAGEMENTASSESSMENT
EXECUTIVE SUMMARYThese reports show the real position of the business with the help of seeing the current strategyof the business. Further these report shows the Internal and external analyses with the help ofexplaining the relationship between the organisation and its environment. These report thanshows the factor which is affecting the business through Poter's Five model. In the end itrecommends the changing which are required.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Approaches of Strategy...............................................................................................................4Strategy used in global Market...................................................................................................5Actual position of Business.........................................................................................................7Internal and External Analysis....................................................................................................9RECOMMENDATION.................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONStrategic management is the process of continuous planning, controlling, monitoring theactivities of the business to achieve the organisational goal. Microsoft corporation is anAmerican multinational technology company headquartered in Redmond, Washington. Microsoftwas founded in the year 1975 by the founder Bill Gates and Paul Allen. This reports highlightsthe various approaches toward the strategy which is used by the organisation. Further thise reportgoes on to explain the relationship between the organisation and its environment.MAIN BODYApproaches of StrategyThere are generally 3 approaches which is used by the company globally to establish therestrategy in the organisation, These three are unique from each other and requires different sort ofcondition to be applied in the organisation as applying more than one in a single organisation is atough task, generally company selects the approach depending on the condition of theorganisation the main three approaches are as follows:Design approach: Design approach is the most common type of approach used by the companyin today's scenario in which top management are the superior power holder or the main authorityto make the strategy, generally these approach is used in the company who is very rich in thehuman manpower and invest very good amount on the senior authority to hire them in theorganisation. This is the approach in which senior authority makes the strategy and pass on to alllevel of the employee in the organisation. This strategy is also called as a top to bottom approachof strategic management. Due to this strategy the risk is minimized at the subordinate level as thestrategy pass on by the top level is always included the solution of all the influence factor whichcan affect the organisation performance and as the result the project work is also eases at thebottom level of the employee(Ansoff And et.al., 2018). Top management or senior authorityregularly supervise the performance of the employee regarding the use of the strategy in the firm.In simple words it can be said about design approach that in these approach top managementemployee decidesprioritize, manage the work and conduct day to day activity of theorganisation.Planning approach:These is the approach which is more accurate than the Design approach asthe strategy made in these are made by the planner who used their knowledge and makes the4
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