Strategic Management Analysis of Spark

Running head: STRATEGIC MANAGEMENT ANALYSIS OF SPARK
STRATEGIC MANAGEMENT ANALYSIS OF SPARK
Name of the Student
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Author Note

1STRATEGIC MANAGEMENT ANALYSIS OF SPARK
Table of Contents
Introduction....................................................................................................................2
1. Vision, Mission, Strategy and SWOT........................................................................2
(a) Critique of the vision and mission statement and relevant theory........................2
(b) Analysis of strategies implemented by Spark......................................................3
(c) SWOT analysis of Spark......................................................................................4
2. PEST analysis.............................................................................................................5
(a) PEST analysis of Spark........................................................................................5
(b) Utilising the critical skills and discussion of four examples based on PEST
factors.....................................................................................................................................6
3. Leadership, culture and ethics....................................................................................6
(a) Analysis of organizational culture of Spark NZ...................................................6
(b) Implementation of one leadership theory and roles of CEO................................7
(c) Ethical perspective................................................................................................7
(d) Four procedures recommended to CEO...............................................................7
4. Relevance of the strategic planning...........................................................................8
Description of strategic planning process..................................................................8
5. Mission and staff engagement................................................................................8
(a) Job description and alignment to mission.............................................................8
(b) Understanding of vision or mission by recommendation of three changes..........9
(c) Recommended changes to job description...........................................................9
References....................................................................................................................11

2STRATEGIC MANAGEMENT ANALYSIS OF SPARK
Introduction
Spark New Zealand is a telecommunications based organization that aims at
providing fixed line based telephone services, a service provider of internet, a mobile based
network and major ICT based provider to the business organizations in New Zealand. Spark
has developed its position as one of the biggest organizations with respect to the value that
has been gained with the help of its operations in the country. The organization was
previously known as Telecom New Zealand and was established in the year 1987. The name
of Telecom New Zealand was further named as Spark in the year 2014 (Spark.co.nz 2019).
The report will be based on the analysis of different aspects or parts of the
organization. The internal environment of Spark New Zealand will be analysed with the help
of SWOT framework and external environment analysis will be based on PEST framework.
Leadership and ethics based factors related to Spark are also an important part of the analysis.
Strategic planning based analysis is also a major part of the report.
1. Vision, Mission, Strategy and SWOT
(a) Critique of the vision and mission statement and relevant theory
Vision statement – “To help all of New Zealand win big in a digital world.”
(Spark.co.nz 2019).
Mission statement – “Spark's success is dependent on our customers in one key
market: New Zealand. That's why we're passionate about using technology to be truly useful
to our customers, helping make our country better and enriching the lives of all New
Zealanders. We want to be the most valued brand in the home, and the most trusted partner
for business.” (Spark.co.nz 2019).
Mission objectives –

3STRATEGIC MANAGEMENT ANALYSIS OF SPARK
1. Increasing share in the telecommunications industry.
Strategies – Providing better products.
Improving the services.
Improving promotional activities.
Increasing customer engagement.
Marketing to the niche customers.
Acquiring the competitive companies.
2. Developing a positive culture.
Strategies – Coordination between the managers and employees.
Providing training based on diversity.
Increasing the levels of inclusion.
Providing equal opportunities.
Increasing the types of ideas.
Improving creativity levels.
3. Increasing the levels of customer satisfaction.
Strategies – Providing better experiences.
Improving the product line.
Developing effective relationships.
Increasing the presence of organization.
Improving the loyalty levels.
Improving the revenues of the organization.
The mission statement of an organization is considered to be an effective explanation
that is based on reasons behind its existence and its purpose as well. The mission based
statement of the company is able to support the vision and serve effectively in order to
communicate the direction and purpose to the employees, vendors, customers and different