Strategic Management of Disney: Landscape Analysis, Five Forces Analysis, Business Level Analysis and Strategic Intent

Strategic Management

STRATEGIC MANAGEMENT 1
Introduction
Strategic Management is the continuous planning, monitoring, and analysis of the
environment to meet its goals and objective. In this report, the Disney has been taken into
consideration to analyse the environment. Disney is a worldwide entertainment company
which was established in 1995. It is an American diversified multinational mass media which
headquarters at California.
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(Source: The Walt Disney, 2019)
It is a research paper in which the discussion is made on strategic management of the Disney.
In the beginning of the paper, an international analysis of business landscape will be
discussed. The company operates in many sectors but analysis of porter’s five forces will be
done on the Disney Television. After that, the business strategic analysis of the Disney
television will be discussed. In the end of the report, the strategic intent of the company will
be analysed.
Disney’s Operating Landscape
Landscape analysis is a type of organisational analysis which is used by the company to
analyse the business level. The concept focused on finding a cohesive and consistent view of

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the organisation. It is a part of business plan which helps to find out the potential
collaborators, market analysis, competitors and many others (Burns, and Dewhurst, 2016).
There are some key elements in which the landscape analysis is based such as users, scope,
methods, and parameters.
Scope
Disney is mainly focused on the Media networks and Studio entertainments in order to
provide the services to the consumers. However, the company operates in five business
segments such as Media Networks, Parks and Resorts, Studio entertainment and Consumer
Products and Interactive Media. The mission of the company is to provide the best services to
the users as compare to the competitors to satisfy the customer needs.
Users
Children and teenagers are the main users of the Disney television networks as per the
services of the company.
Methods
The company operates into the different sectors in order to achieve the success in the market
with the high value of goodwill. The company provides the different services to the users
with the purpose of entertainment (Doz, 2017). It has been seen that the company cable

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network group operates the different channels as the method to reach at the statement of
ESPN, SOAPnet networks, ABC family and Disney Channels Worldwide. It is observed that
the company adopt the method of expanding the business in the large area in order to achieve
the success like it operates these channels in the different countries like UTV and Bindass
networks in India (Market Watch, 2018).
The company communicate with the customer through the different sources of the company
such as media network. The company uses the different advertisement of questionnaires in
order to communicate with the customer. There are different methods through which the
company can collect the information through the customers.
Parameter
As per the industry, it is a first company which enter the television industry with the highly
entertainment experience. As per the customer satisfaction, the company provide the services
to the consumer as per the customer wants. It can be said that the company satisfy the users
by providing them quality of services.
Disney- A Five Forces Analysis
Porter’s Five Forces Analysis is a model which is used by the company to analyse the
competitive environment. It is useful for the company in order to develop the strategy to grab
the high market share in the market (Hanson, Hitt, Ireland, and Hoskisson, 2014). Segments
but in this section of the report Disney television has been taken into consideration to analyse
the competitive environment of the services. The analysis contains some factors and these are
as follows: