Strategic Management and Entrepreneurship

Strategic Management and Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.1 - Identify a range of organisational change, models or frameworks.....................................1
2.1 - Evaluate a range of change implementation models...........................................................2
2.2 - Identify the criteria to select a change implementation model that supports
organisational change................................................................................................................3
2.2 - Identify the criteria to select a change implementation model that supports organisational
change..........................................................................................................................................4
3.1 - Demonstrate the use of analytical tools to monitor the progress and the effect of
change........................................................................................................................................4
3.3 - Analyse strategies to minimise adverse effects of change..................................................5
4.1 - Identify the processes to review the impact of the change...............................5
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management can be describe as process and procedure that is consider by
organisation for successfully and effectively conducting business practices. This is significant for
managing strategies of organisation in order to attain goals and objective of business.
Organisation changes needs to be managed in successful manner so that company is able to
enhance business practices. This report is based on Zara company. This organisation is dealing in
retail market area and providing high quality and fashionable products to customers. Zara is
consider as one of the largest company that is offering its products and services world wide. This
report will includes range of organisational change model along with its implementation. In this
different creative problem solving techniques has been determined as well as change solutions. It
includes analytical tools to monitor the progress and measurement techniques. Apart from this
impact of changes has been identifies.
MAIN BODY
1.1 - Identify a range of organisational change, models or frameworks
Organisational change can be describe as the process of growth and transformation of
business. It is essential for organisation to make required changes in business practices that is
beneficial for overall growth and development of business. There are different types of
organisational change model or framework that will lead to increase the overall performance of
business and successfully implement required changes with in organisation. Different models of
organisational change is mention below –
ADKAR model – This is one of the most widely known framework which is developed by Jeff
Hiatt. This is significant model for making required changes in organisation as it consider bottom
up approach which will begins with the individual employee and ends with the changes in
organisation. ADKAR stands for awareness, desire, knowledge, ability and reinforcement.
Lewin model – This model was developed by Kurt Lewin who was physicist and social scientist.
This model will help in making required changes in organisation. Lewin model is a process of
organisational changes that includes unfreezes, change and refreeze.
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