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Golden Rose Sydney - An organization based on importation of preserved flowers

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Advanced Diploma of Marketing and Communication (BSB61315)

   

Added on  2020-04-21

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Nature of the business (What business are you in?) Golden Rose Sydney Company is a business organization that deals with importation of preserved roses. A diversified policy typically refers to a business strategy that business enterprise applies to make sure the commodity under consideration is well managed to reach the final user at the most appropriate time without causing delays associated to risks of uncertainty. Therefore, Golden Rose Sydney Company will highly employ diversity policy since the nature of the product under consideration is exposed to risks of damage if not well handled

Golden Rose Sydney - An organization based on importation of preserved flowers

   

Advanced Diploma of Marketing and Communication (BSB61315)

   Added on 2020-04-21

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STRATEGIC MANAGEMENT AND LEADERSHIP1STRATEGIC MANAGEMENT AND LEADERSHIPBy NameCourseInstructorInstitutionLocationDate
Golden Rose Sydney - An organization based on importation of preserved flowers_1
STRATEGIC MANAGEMENT AND LEADERSHIP21.Name of organisation. The policy that we wish to create will be carried out by an organization or rather a company called Golden Rose Sydney whose objectives will be based on importation of preserved flowers. In addition, the organization will be marketing the imported roses to wholesalers and retailers.2.Business case - Brief statement as to why this organisation needs a Diversity Policyfor example.Nature of the business (What business are you in?) Golden Rose Sydney Company is a business organization that deals with importation of preserved roses. Later on, the company supply the imported roses to middlemen such as wholesalers and retailers. Both the wholesalers and retailers are the main target for the business. Those two clients will then distribute the roses to the final consumer base of customers and consumers lists of preference. For that reason, Golden Rose Sydney require a diversified policy. A diversified policy typically refers to a business strategy that business enterprise applies to make sure the commodity under consideration is well managed to reach the final user at the mostappropriate time without causing delays associated to risks of uncertainty. Therefore, Golden Rose Sydney will highly employ diversity policy since the nature of the product under consideration is exposed to risks of damage if not well handled (Richard 2013). Diversity means application of different policies in a collective manner to assist marketing process along with other relevant processes involving a particular product form production to consumption time frames. As a fact, roses are very perishable if not well preserved. In that case, a diversified policywould be necessary to prolong their nature so as to avoid losses associated to perishability of these roses.• Client profile. The main clients of Golden Rose Sydney are the wholesalers and retailers. Therefore, the company need to play the cards well when dealing with the two clients. These twoclients form a part of intermediaries involved in business operations. Another client involved in this business is the source where the roses are imported from. In that case, a well-diversified policy is needed by Golden Rose Sydney based in the asserted Client Profile. For ascertain this, the source of these roses need to be informed about the import in the most appropriate time. In
Golden Rose Sydney - An organization based on importation of preserved flowers_2
STRATEGIC MANAGEMENT AND LEADERSHIP3that case, orders regarding to the importation process need to done prior to the actual day of importation. This will facilitate proper packaging of the roses to avoid damage (Richard 2013). This will also ensure that all the custom duties levied on these roses are paid in good time to avoid delay during collection from the airport or the seaport. For the case of wholesalers and retailers, a diversity policy is need so as to empower the in the resale of these product in order to have a smooth flow of business operations.3.Describe the expected benefits, for the organisation, to be gained from implementinga Diversity Policy ie will the business be more efficient/ effective/profitable? Application of diversity policy will be very beneficial to Golden Rose Sydney if well implemented. There will be more profits that will be generated by applying diversity policy. First, roses imported will be in larger quantities because a diversity policy is a form of marketingstrategy this will assist Golden Rose Sydney to venture more areas to sell the product. Will increased sales, definitely the profits generated will as well increase significantly (Neil 2016). For efficiency and effectiveness, diversity policy plays a major role in operation of business activities in Golden Rose Sydney. This is because, through application of diversity policy, the company will be able to access the source for imports in good time as well as to access the wholesalers and retailer in appropriate times. Thus, cases of delay and damage of roses is being reduced significantly. Time factor will be integrated from all channels of distribution if diversity policy is factored in by Golden Rose Sydney.4. Explain how you will incorporate the following legislation into your policy:• Commonwealth Human Rights and Equal Opportunity Act This is a very important act as far as Golden Rose Sydney Company is concerned.This is because the company will be dealing with international community just like this act is based on international standards. In that connection, to incorporate this act, Golden Rose Sydney Company will offer good working conditions to the workers without limiting their human rights (Neil 2016). Finally, the company will offer employment opportunities to all individual so as to incorporate both genders, to incorporates individual of different races, religion, skin color and other aspects of human life. By doing that, we will be creating equal opportunities to a wider cohort of people.
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