Strategic Management and Project

Strategic Management
and Project

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Performance of Ford................................................................................................3
Analysis of internal business environment and external environment of Ford......................3
Analyse the competitive automobiles industry.......................................................................5
Strategies and objectives created, and implemented by Hackett............................................5
CONCLUSION................................................................................................................................6
REEFRENCES................................................................................................................................7

INTRODUCTION
Strategic management is the use of the capital within a company to actually achieve main
aims and objectives (Bempah, 2017). This simply means setting priorities, reevaluating the
business landscape, analyzing the data the internal structure, reviewing objectives and aimed at
ensuring management carries out plans around the enterprise. In this report, case study of ford is
discussed and different variables such as business performance, internal and external
environment analysis, competitive industry etc.
MAIN BODY
Business Performance of Ford
From 16th June 1903, the company markets cars including commercial vehicles below the
name Ford and also luxurious vehicles under the model Lincoln. Ford also holds Troller, a
Brazilian SUV maker, 8% interest in UK-based Aston Martin and a 32 % share in Jiangling
Automobiles. By 1914 ford techniques were recognised internationally as Fordism. In March
2008 Ford's former UK divisions Jaguar and Land Rover, obtained in 1989 and 2000, was
allocated to the Indian car manufacturer Tata Motors. From 1999 to 2010, Ford operated the
Swedish car manufacturer Volvo. In 2011, Ford sold the Mercury Company, under which luxury
cars were sold in United States, Canada, Mexico and the Middle East since 1938. Ford became
the 11th largest American-owned company throughout the Fortune 500 chart of 2018, owned on
worldwide sales of $156.7 billion in 2017.[11] In 2008, Ford manufactured 5,532 million
cars[12] and hired about 213,000 workers at about 90 factories a across world.
Analysis of internal business environment and external environment of Ford
SWOT analysis of Ford Motor:
Strengths
Global Reputation: Ford is a very well-known car manufacturer and is still recognised on foreign
markets as a result of its publicity and advertisement achievements.
Diverse Choices: Ford lends the diverse products and vehicle styles to all sorts of demographic
customer groups. They take better care of every customer desires and wishes.
Weaknesses
Product recall: About 830,000 Ford and Lincoln cars were recalled to repair defective side-door
latches. In May 2015 Company also recalled cars due to Takata airbags protection defects.