This document discusses the concept of strategic management and sustainability in the UK and global pharmaceutical industry. It evaluates the competitive environment of Astra Zeneca using various frameworks such as SWOT analysis, Porter's Five Forces, and strategic group analysis. The document also includes a PESTLE analysis and industry lifecycle analysis. The content provides insights into the strengths, weaknesses, opportunities, and threats of Astra Zeneca, as well as the competitive dynamics of the pharmaceutical industry.