Strategic Management and Sustainability

Strategic management
and sustainability

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Evaluate with evidence the UK and global pharmaceutical industry. use related framework to analyse
industry and sector critically....................................................................................................................3
SWOT Analysis: SWOT analysis (strengths, weaknesses, opportunities, and threats) is a method for
assessing a firm ’s competitive position and developing strategic plans (AstraZeneca SWOT Analysis,
2020). Internal and external variables, as well as present and future prospects, are all evaluated in a
SWOT study. SWOT analysis of Astra Zeneca is mentioned below:..........................................................3
Evaluate with evidence the competitive environment of Astra Zeneca....................................................6
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Strategic management entails the continuous preparation, control, review, and evaluation
of all requirements that an entity must fulfil in order to achieve organizational objectives and
targets. Changes in the market world would necessitate companies revaluating their performance
plans on a regular basis. in this report, Astra Zeneca is taken as base consideration. It is a British
Sweden multinational pharmaceutical and biotechnology organisation. As they manufacture
various goods and services for many diseases such as infection, allergy, oncology and many
other. The headquarter of Astra Zeneca is located in Cambridge Biomedical Campus in
Cambridge, England. The report includes various framework for analysing this type of industry
such as SWOT, PESTLE, industry lifecycle. On the other hand, the report also discuss about the
competitive advantage which also explained with the help of framework such as porter’s five
forces and strategic group analysis. With the help of the selected organisation can gain
competitive advantage.
MAIN BODY
Evaluate with evidence the UK and global pharmaceutical industry. use related framework to
analyse industry and sector critically
SWOT Analysis: SWOT analysis (strengths, weaknesses, opportunities, and threats) is a method
for assessing a firm ’s competitive position and developing strategic plans (AstraZeneca SWOT
Analysis, 2020). Internal and external variables, as well as present and future prospects, are all
evaluated in a SWOT study. SWOT analysis of Astra Zeneca is mentioned below:
Strength
 Decisions are made quickly, and proper
research is completed quickly.
 There are cost of expenditure is incurred
to manufacture medicines.
 Hiring over 60,000 workers in over 100
countries Significant R&D spending, with a R&D
Weakness
 The main weakness is that they have been
affected when there is crisis related to
Cefotan.
 The medicines are discontinued which
negatively affect the performance.
 There is no proper management and
leadership.

department of over 11,000 people.
 There is decline in profit and cash flow.
Opportunity
 It can take advantage of its strong position
in international market.
 The market is playing an important role
which is biosimilar.
 During the current situation they have
opportunities that benefit for future
growth.
 High Volumes, Increasing Delivery
Percentage Compared to the Previous Day
and Month
Threat
 There is large loss of profit and revenue
because of generics in market.
 As they acquire the biggest and large
organisation.
 There is big competition with the drugs
coming.
 Seroquel, their successful drug, is under
pressure from generic copycats.
From the discussion, it is evaluated that there is various strength which organisation to
produce their goods and services in an effective manner (Dyer and Dyer, 2017). on the other
hand, there are some weakness as selected organisation can overcome their weakness from their
strength. As they are some opportunities and threats which is external factor which also affect the
performance of Astra Zeneca.
PESTLE Analysis: PESTLE analysis is an analysis where organisation can analyse the external
factors by identifying them in particular industry (PESTLE analysis of AstraZeneca, 2020). In
this way, the companies can operate in market and can influence their customers. In other words,
it can be said that selected organisation can adopt this framework in order to perform their
functions in an effective manner. This analysis is done wither when they are expanding their
business in other regions or when they are introducing goods and services in market. PESTLE
analysis of Astra Zeneca which is explained in detail below:
 Political factor: This is the first factor which explain that when there is political stability in
country where they are operating then they can enhance their performance. There is some
government policy, rules and regulation set by them for operating their business in
marketplace.