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Strategic Management of Apple

   

Added on  2020-12-18

16 Pages4119 Words164 Views
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STRATEGICMANAGEMENT
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EXECUTIVE SUMMARYStrategic management is concerned with the identification and description of the actionplans called as strategies for guiding a business unit to carry its affairs for reaching its objectivesand goals. The project report is about strategic management of Apple company, an AmericanTech giant. The company is renowned for its highly differentiated products and services. Thecompany has maintained a status value attached to its offerings which helps it in selling theproducts and services at relatively higher prices. The assignment is concerned with the corporatestrategy of Apple which is making a difference in people's lives. The company has focussed itsenergy on expanding its business by creating on those products that could be developed byutilising Apple's current core competencies and resources. This helps the company in yieldinghigh profits by cutting the cost of production and leveraging on economies of scale throughconstrained diversification.
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TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN ANALYSIS..........................................................................................................................4CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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