Strategic Management at Apple Inc Company

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

1
STRATEGIC MANAGEMENT
Executive Summary
The report has helped in the entire analysis of the strategic formulation and strategic
implementation process at Apple Inc Company. The different kinds of internal and external
analysis have been conducted which helped in providing details on the success of the company.
Furthermore, the analysis of the role of the human resource department has been identified which
helped in gaining knowledge on the different challenges which can be faced by Apple in the
entire future.
Moreover, the different relationships have been described with the employees and the customers
in the market. The resources capabilities have been analyzed which helped in gaining huge
competitive advantage. Lastly, the recruitment and selection procedure at Apple have been
identified which assisted in analyzing the issues and the advantages of the process and the
difference from other competitors.

2
STRATEGIC MANAGEMENT
Table of Contents
1.1 Introduction...........................................................................................................................3
1.2 Strategy Formulation Process...............................................................................................3
1.3 Strategy Implementation Process.........................................................................................6
1.3.1 Role of strategic human resource management.............................................................9
1.3.2 Human Resource Management Policy and Procedure................................................10
1.3.3 Staff Recruiting and Selection.....................................................................................11
1.4 Challenges for Human Recourse Management in the future...................................................11
1.4.1 Relationship with employees............................................................................................12
1.4.2 Relationship with customers.............................................................................................13
1.4.3 Corporate social responsibility.........................................................................................13
1.4.4 Sustainable human progress.............................................................................................14
1.5 Resources.................................................................................................................................15
References......................................................................................................................................16

3
STRATEGIC MANAGEMENT
1.1 Introduction
Apple Inc Company is one of the American multinational technology organizations
which are being headquartered in Cupertino, California. The company is specializes in
designing, developing and selling consumer electronics, computer software along with different
kinds of online services. The number of stores which is situated in various countries is inclusive
of more than 500 and the area served by the company is worldwide. Lastly, the revenue which is
being earned by the Apple Inc Company is US$229.234 billion (Apple 2018).
1.2 Strategy Formulation Process
The formulation of the strategy process is inclusive of vision, mission, SWOT and
Porter’s Five Forces Analysis of Apple Inc Company.
Vision and Mission
The mission of Apple Inc Company is to develop the world’s best computers along with
mobile phones. Apple leads digital music revolution with different iTunes and iPods online store.
The vision of the Apple Inc Organization is innovation of the different products which
are being sold by them in order to compete in the entire market which is competitive in nature.
The vision statement includes various details of strategic management.
SWOT Analysis
With the help of SWOT analysis, the internal factors can be analyzed which can be
helpful in the formulation of the strategy for Apple Inc which is being described as follows:
Strengths