Report On Strategic Management Of Apple Inc

Added on - 28 Jan 2020

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Strategic Management
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................3TASK 1............................................................................................................................................3Company's approach to business strategy development and implementation.............................3TASK 2............................................................................................................................................4Strategic direction that Apple could follow in future for sustainable competitive advantage.....4TASK 3............................................................................................................................................6Implementation challenges and recommendations on the changes needed to be achieved.........6CONCLUSION...............................................................................................................................8REFERENCES...............................................................................................................................92
INTRODUCTIONStrategic management in referred to as continuous planning, monitoring, analysis as wellas assessment of all that is essential for business in order to meet its aims and objectives. Itincludes formulation as well as implementation of major goals and initiatives taken by the topmanagement on behalf of owner on the basis of resources and examination of external andinternal environment where firm competes (Strategic management,2014). In the present reportstrategic management has been discussed with respect to Apple. The study entails to evaluate thecompany's approach on strategic development and implementation. In addition to this, the reportcovers strategic direction that Apple could follow in future for sustainable competitiveadvantage.TASK 1Company's approach to business strategy development and implementationIt is important for the business to develop effective plan for tactical development andimplementation so as to achieve high market share and profitability. There is need for theorganization to carry out analysis of environment where it operates so as to gain insight to theopportunities and attain competitive advantage. The top level management of Apple makesidentification of several strategic options that assist in attaining desired targets. The firm adoptssuitable tactics that helps it in succeeding and achieving competitiveedges. The firm canimplement Blue Ocean as well as Porter's Generic with an aim to attract potential customers anddevelop the firm (Strategic Management Journal,2014). It is essential for the management oforganization to identify the needs and requirements of the customers so that they can be satisfiedin an effective manner. The management of Apple makes effort towards re-invention of itsproducts continuously. This can be done through involvement of unique designs and features soas to attract large number of buyers. The approaches of top business strategy development andimplementation has been enumerated in the manner below:Porter Generic strategy:This strategy assist Apple in gaining edge over rivals. Further itacts as an aid for the organization in introducing unique and innovative design in theproducts so as to attract consumers and increase market share (Kim, 2004). With thisapproach Apple can determine its performance and can give cut throat competition to the3
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