Strategic Management Approaches Assignment

Strategic management
Approaches to strategic management

Executive Summary
With the advent of increasing competition in every leading industry, various organizations are
adopting strategic marketing strategies in order to gain a competitive advantage in the industry of
operation. This style of management has changed the shape of management across various
organizations and has led to improved growth and maximized revenue for different firms. There
are various approaches to strategic management and different companies have adopted different
approaches depending upon the nature of their business, available expertise and existing
competition. This report has provided a brief introduction to strategic management as well as its
three leading approaches.

Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................1
Approaches to Strategic Management.............................................................................................2
Stakeholder approach...................................................................................................................2
Viability of the approach..........................................................................................................3
Suggested benefits....................................................................................................................3
Implementation issues..............................................................................................................3
Limitations................................................................................................................................4
Industrial organizational approach...............................................................................................4
Viability of the approach..........................................................................................................4
Suggested benefits....................................................................................................................5
Implementation issues..............................................................................................................5
Limitations:..............................................................................................................................5
Dynamic Capabilities approach...................................................................................................5
Viability of the approach:.........................................................................................................6

Suggested benefits....................................................................................................................6
Implementation issues..............................................................................................................7
Limitations................................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8