Strategic management | Assessment Report

Management
Strategic management
Students name
9/30/2019

Strategic management 1
Contents
Introduction......................................................................................................................................2
Company Overview.........................................................................................................................2
Question 1........................................................................................................................................3
Range of business and corporate strategies.................................................................................3
Feasible business strategies.........................................................................................................4
Potential business or industry......................................................................................................4
Question 2........................................................................................................................................5
Current organization structure and business performance...........................................................5
Competitive strength assessment.................................................................................................6
Question 3....................................................................................................................................7
Reflection on Ford’s Strategy......................................................................................................7
Smart mobility in new international market segment-................................................................7
Evaluation of diversification strategy..........................................................................................8
Recommendations for the ford management –................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Strategic management 2
Introduction
When we talk about the strategic management, it is one of the continuous process which helps in
monitoring analysis and interpreting the all the necessary aspect of the organizational for which
various strategies are set to meet the organizational set goals and objectives. Other than this,
companies adopting innovative techniques, advanced technologies in order to meet the
customers’ expectation, which further force the company to redesign the decisions tragically
which makes the company, remain successful in long run.
It allows the business to be proactive towards the actions of the competitors and ensures the long
term survival of the business. Adoption of strategic management tools aids the company in
meeting the future challenges and development of its core competencies, which further ensures
the survival of the business in the long term.
Therefore, in this concern, this entire report is formed on the basis of Ford Company, which is
the well-known American based company who deals in Automobiles. Therefore, this report
highlights information about the ford, corporate strategies, organization structure, financial
performance, people resources and technical competencies to support the business and corporate
strategy and lastly, future recommendations are made for more successful generation of the
company in long run.
Company Overview
Ford motor company is one of the well-known American based companies who is known for the
best multinational automaker whose main headquarters are in Dearborn, the suburb of Detroit.
This company was established by Hennery ford and was incorporated in 1903.Basically this,
company majorly deals in manufacturing the passenger the cars, trucks and tractors as well as the
other locomotive parts and fittings. When we consider ford today, it touches many lives of
people in every corner of the globe. This is not just the selling the technology in advance but
they are also one of the reliable, full to drive vehicle in the world. This it is most of the
operations deals in a manufacturing aspect, which further leads to a business innovation. Hence,

Strategic management 3
the entire work within the organization is sharply works under legislations at all the levels of the
government in order to generate support the company auto and mobility business (Ford, 2019).
Question 1
Range of business and corporate strategies
Global business environment in today’s time is transforming for those companies who also
operates globally. Although it is difficult and strategically in nature to retain and faces challenges
but in future it turns out to be the most competitive yet profit gaining company. Ford competitive
strategies mainly give importance on the manufacturing aspect with the sense of adorable
vehicles for the masses which most of the competitors lacked. As Ford Company, should mostly
focus on an aspect of meeting most of the consumers’ needs and demand by using the
competitive approach centered on vehicles brands (Abraham, 2012).
Furthermore, when we look at the corporate strategy of ford should adopts of the horizontal
integration through acquisition with the portfolio comprising other company such as Volvo,
Jaguar, mercury and land rover. Other than this when we consider companies business level
strategies it mainly includes cost leadership, in which they should put greater importance on
operating lower cost to its products as compared to its competitors.
Other than this, it is also seen that Ford Company should mainly focus on the great technology
factor along with the great people, in which he should consider the human centric leadership
approach, which will helps them in unlocking the potential of the ford human resources. In this
the role of the skilled professional will grow day by day and helps the company in turning the
business and strategies in more competitive aspect.
Moreover, it was also analyzed that ford should majorly focus on its training aspects which helps
employees in acquiring the advanced set of skills and helps the company in maintaining the long
term goals and success. The technological landscape in the ford industry is also one of the
important aspects, which is the company should adopt in order to generate the business strategy
successfully. In this, employees with an effective training skills and advanced technology will
creates an effective culture of learning and cooperation, which helps them in developing and