Assignment Strategic Management( SM)

Added on - 28 May 2020

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STRATEGICMANAGEMENT[DATE]STUDENT DETAILS
Strategic Management1Table of ContentsIntroduction................................................................................................................................2Digi Telecommunications..........................................................................................................3Mission of the Company........................................................................................................3Vision of the Company..........................................................................................................3Business Strategy of the Company........................................................................................4Toyota Global.............................................................................................................................4Mission of the Company........................................................................................................4Vision of the Company..........................................................................................................4Business Strategy of the Company........................................................................................5Macro Environment and Porter’s Five Force Analysis of DIGI Telecommunication...............5Macro Environment Analysis................................................................................................5Porter’s Five Force Analysis..................................................................................................7Macro environment and Porter’s Five Forces Analysis of Toyota Global................................8Macro Environment Analysis (PESTLE)...............................................................................8Porter’s Five Force Analysis..................................................................................................9Analysis of Best Environment.................................................................................................10Conclusion................................................................................................................................11References................................................................................................................................12
Strategic Management2IntroductionIn the modern times it has become essential for the companies to make sure that theyconduct their operations by evaluating the environment in which they do business. It is alsoessential for the companies to make their plans and policies accordingly so that they can achievea long term growth. It is also to be understood that competition within the industries have gonecut-throat, hence companies need to develop their strategies accordingly. It is also necessary forthe firm to make sure that they formulate a clear vision and mission, and set their objectivessmartly. It helps companies in a particular direction. There are several factors that are effectingthe internal and external environment of the company. This report highlights the externalenvironment for the two companies, namely Toyota Global and Digi telecommunication. It alsoincludes the comparison between the external environment and the mission and vision of boththe firms.Digi TelecommunicationsDigi Telecommunications is a Malaysian public company which was founded in the year1995 by Morton Karlsen headquartered inD'House, Subang Hi-Tech Industrial Park,Shah Alam,and Selangor. The major products of Digi telecommunication are Telecommunication Services,Mobile Services and Cable Television (Bloomberg, 2018).Mission of the CompanyDigi communications deliversInternet for allas part of our commitment to building a connectedMalaysia - enabling access to mobile internet services and applications by offering customers theright combination of devices and value pricing, supported by an efficient operation that bringsbest usage experience(Digi, 2016).Vision of the Company
Strategic Management3The vision of Digi Telecommunication is to be the No.1 mobile internet provider for the massmarket. We desire to be the source of inspiring internet content that is infectious and engaging.Keep PromisesWe take ownership for delivering on our goals and responsibilities, and pride ourselves ondriving quality into everything we do.Make it easyWe aim for simplicity in the way we work, and in offering products and services that are easy tounderstand and easy to use.Be respectfulWe are open-minded and professional in our conduct, and appreciate differences in cultures,opinions, and outlook.Be InspiringWe bring passion, energy, and creativity into everything we do, and make every effort toconstantly drive change and continuous improvement (Digi, 2016).Business Strategy of the Company“Our response to the fast growing digital world is a clear strategy to transform our business andtake the necessary digital leaps to innovate and evolve around what our customers increasinglywant. In other words, to become our customers’ favourite partner in digital life.We believe our well-defined strategy for long-term profitable growth will create newopportunities in digital as we continue to deliver the fundamentals on which our business is builton. Our clear future-forward actions positions Digi well to compete, grow and outpace this newdata-centric digital world, and keep us ahead of our industry.” (Digi, 2016).On the same web page Digi Telecommunications specifies the 4 components of its strategy:
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